32Red Review: A Well-Stocked Bookmaker

32Red has long been trusted as a top sports betting operator around the world, and fortunately, bettors in Canada can enjoy this reliable bookmaker. In this 32Red Review, we’ve explored all that this site has to offer, including the maximum payouts, odds levels, the sports and the betting options.

Our Rating of 32Red - CanadaCanada Flag

Overview – Click to Find Out More
Sports to bet on 31
Avg. markets 60
Live streaming No
Payout rate 95.00%
Sponsorship Derby County FC Middlesbrough
Languages offered English
Customer service Live Chat
Gambling licence Gambling CommissionNumber: 39430
N/A
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Website www.32red.com
Overall Rating 4.4 / 5
Players must be 18+ to join. Full Terms and Conditions apply.

We grade all bookies against the same criteria before awarding our scores to ensure that we are judging all of the sites accurately and fairly. To do this, consider frequently overlooked elements, from the reliability of the accepted payment methods to the customer support options. This way, players can choose the ideal site for their unique needs.

Introduction to the 32Red Sportsbook

The best sportsbooks offer a diverse selection of sports to bet on to attract a wider pool of players. We were satisfied to see that 32Red features everything from major leagues to small single events in their betting lobby. In this first section of our 32Red review, we’ve assessed the betting options on offer.

Sports, Markets and Betting Options

There are 31 sports categories to wager on at 32Red, which is slightly higher than average for Canadian bookies. Many of these sports offer a wide selection of events, divisions and leagues. For example, there are roughly 100 leagues and divisions in soccer and more than 20 for ice hockey.

Other well-represented 32Red sports options include basketball, tennis, golf, cricket, American football, motorsports, table tennis and baseball. There are even two Canadian ice hockey leagues, which is not common for bookmakers. Below, we’ve listed some of the most popular sports and leagues to bet on at 32Red.

The Most Popular Sports Markets at 32Red
Football (45215) Basketball (4418) Ice Hockey (4977) Tennis (413) Golf (47)
English Premier League NBA NHL Australian Open British Open
English Championship Euroleague KHL French Open Masters
Europa League NCAAB WHL Wimbledon PGA Tour
Ligue 1 Seria A SEL US Open Ryder Cup
English National league south FIBA AmeriCup Qualifications AHL Davis Cup US Open
English National league north VTB United League QMJHL ATP Cordoba Solheim Cup

As with most betting sites, soccer is the most popular sports category, with thousands of markets offered for the English Premier League. There are also many obscure categories and markets such as eSports, which includes single games and tournaments of League of Legends and Fortnite.

Players are even able to wager on politics and specials such as the Academy Awards or TV gameshow outcomes. Users are able wager on common markets, including handicaps, over/unders, player props, futures, line bets and much more. All in all, we are very satisfied with the 32Red sports market selection.

In-Play Betting & Streaming

If you’re looking for the most fast-paced and exciting way to bet, we recommend trying out live betting. At 32Red Canada, you can wager on a myriad of sports and events as they are played in real-time. This includes major sporting events such as the Olympics, World Cup games and the Super Bowl.

Head to the In-Play tab to find the categorized overview of all events that are currently in play. You can either make a selection of markets from this page or click on the events to find the full list of available markets for the game. Here, you’ll also be able to view detailed and up-to-date stats to help you wager.

You can also track multiple events by adding them to your Favourites list. Although some bookies allow you to live stream matches as you wager on them, there is no live streaming available at 32Red. We just want to warn you that live odds will fluctuate rapidly so you’ll need to rely on your own instinct and research.

Multiples Bets

In addition to singles bets, players can make specialized bets called multiples at 32Red. Often called parlays and titles Accumulators at the 32Red site, you can add up to 20 markets to one bet slip. The bet slip will calculate the odds together for you to set an overall stake on rather than setting a stake to one market.

You can add a combination of in-play and pre-match markets in a multiples bet, though you’ll need to wait for all events to finish for it to pay out. For an Accumulator to be successful, all chosen markets must come through, hence why we don’t recommend adding too many to one slip.

32Red also facilitates system bets. These can be found within the Multiples tab of the bet slip. Similar to multiples bet, these don’t necessarily require all legs of the bet to come through to pay out. The 32Red betting slip offers your options systems bets as you add more markets. All in all, 32Red is a great site for multi betting.

32Red Canada Minimum Bets and Maximum Payouts

Every sportsbook imposes different minimum and maximum bet sizes that often relate to the caps they place on maximum payouts. No matter what it is that you bet on, the minimum bet size is C$1. While this does seem quite low, other betting sites accept bets from as little as 10c.

There are no over-arching maximum payouts for 32Red bets, as these are stipulated based on sports. For example, the maximum win limit for soccer is C$250,000. This is the highest per-bet payout and maximum daily limit. Basketball, tennis and hockey offer maximum payouts of C$100,000, and for tennis it’s C$150,000.

Top Odds Throughout10

To accurately rate the quality of the 32Red odds, we compared the site’s payout percentages with some other major bookie sites in Canada. We were happy to find that 32Red regularly outperforms other bookies. Its average margin of 5% for all sports is quite generous, meaning 95% of revenues go back to prizes.

Its worth noting that some sports don’t benefit from such high margins, as high payouts are usually reserved for popular sports. Events such as table tennis and esports tend to have margins of around 8 – 9% for example. You can find the average minimum and maximum payouts for some popular sports below.

Odds Levels for the Largest Sports Markets
  • .
  • Soccer 96.87 - 98.20%
  • Horse Racing 95.66 - 97.44%
  • Baseball 94.44 - 96.43%
  • Tennis 95.63 - 97.21%
  • Ice Hockey 93.87 - 95.88%
  • USA Football 94.33 - 96.28%
  • Basketball 96.01 - 96.19%
  • Golf 92.56 - 96.17%
  • . .
  • .....
  • Return to Player (%)

If you’re primarily interested in live betting, remember that the odds will fluctuate constantly. This is why you’ll need to be quick in placing your bets and it will be better to do most of your research before the game starts so you can react in real-time. Pre-match odds will also change, but they will be less dramatic

Even though this site offers favourable and fair odds, we recommend opening multiple accounts with other top bookmakers. This allows you to not only take advantage of more welcome bonuses and matched betting, but you can also easily do odds comparisons to claim the best offers and payouts.

Accepted Payment Methods

32Red supports several commonly used and reliable payment methods for deposits and withdrawals. These include major credit cards, bank transfers, eWallets and prepaid cards. While each method is guaranteed to be secure, each as its own characteristics in terms of withdrawal times and limits. You can find details for these payment options below.

Payment Methods Withdrawal Limits Deposit Limits Withdrawal Time Deposit Time Fees
Visa Unlimited C$10 1 – 3 days Up to 24 hours At your bank’s discretion
MasterCard Unlimited C$10 1 – 3 days Up to 24 hours At your bank’s discretion
Skrill Unlimited C$20 Up to 1 day Instant Free
Neteller Unlimited C$10 Up to 1 day Instant Free
Paysafecard Unlimited C$20 N/A Instant Free

There are perks and disadvantages to each payment type, so it’s worth doing your research into each before making a deposit. For example, credit cards are very convenient but banks may charge fees for gambling transactions. On the other hand, eWallets are often the fastest and free but may be excluded from qualifying for bonuses.

The Quality of the Betting Platform

The web platform of this bookmaker is one of the highlights of our 32Red review. To begin with, we are very pleased with the site aesthetics. The site utilizes a primarily red and white colour scheme that uses slick design elements and creates a modern, professional and sleek atmosphere.

The technical aspects of the site are very professional but accessible to newcomers. Navigating through the 32Red betting platform is intuitive and the markets and tabs are very responsive. We liked the fact that the bet slip is a collapsible box that reduces to the bottom of the screen.

The different sports categories are well organized with a header and left side tab. The site even gives you a chance to strong>customize your betting lobby so that you can make it a more personal experience. This alone makes it stand above many other sites use a tabbed system to allow for easy selection between singles, multis and system bets. 32Red.

How to Place a Bet

Whether you’re new or familiar with online sports betting, you’ll have no trouble placing a bet on any of the 32Red sports markets. All you need to do is create a new account, make a deposit, claim a bonus and find the sports and odds within the betting lobby.

The longest process may be the sign-up stage which only takes time as you may need to wait up to 48 hours for your identity to be verified. This is an unavoidable step that is important to ensure underage gamblers can’t join. Below, we’ve created a step-by-step guide to how to get your 32Red betting started.

  • [1] Open an Account 32Red account openingSCreate an account. Once your identity has been confirmed, make your first deposit and claim the welcome bonus.
  • [2] Find Sports Market 32Red Sports MarketsHead to the sportsbook to find markets and odds that appeal to you. Click the odds to add them to your betting slip.
  • [3] Enter Stake 32Red placing a betUse the Single, Multi or Systems tab to create your bet. Once this is done, select your stake then click ‘Place Bet’ and confirm.

To make a live bet, the process is very similar to pre-match betting. Just head to the In-Play Betting section and search through the overview or the sports tabs at the start. You have the option to make single, multis and system bets for live odds. Once you click to place a bet, make sure you confirm your bets.

If want to claim bonuses, you may also need to make a qualifying paid bet. This could mean making a bet of a certain value over a specified odds limit. Be sure to understand the terms and condition of the bonus before you make you first bet or risk losing it completely.

About 32Red

While 32Red began as an online casino brand, the site is now renowned as being one of the most recognizable names in online sports betting. To help you understand what makes 32Red Canada so beloved, we’ve dived into the company behind the platform, its customer support, and most importantly, its licensing.

Behind the Company

32Red was launched in 2002 in Gibraltar and retains the status of a British gambling site. In 2009, the site launched its sports betting platform and since then, the name 32Red has been synonymous with high-performance bookmaking. There are more than one million players now registered to the site.

32Red Canada was acquired by the Kindred Group in 2017. The Kindred Group is also based in Gibraltar and is the owner of Unibet, another sports betting gambling giant. The company is a member of the Gibraltar Betting and Gaming Associations (GBGA), a local industry group that works with governments to improve the quality, safety and regulations of iGaming.

All About the 32Red Business
Company Support Security Player Protection
Name: 32Red Live Chat: 24/7 Encryption: Trustwave 256 bit SSL Deposit Limits: Adjustable
Head Office: Trustwave 256 bit SSL Phone: N/A Licence Number: 39430 Betting Limits: Adjustable
Owner: Kindred Group Email: support@32red.com Testing Agency: GBGA Self Exclusion: Available
Employees: 2,300+ Fax: N/A Audit Organisation: IBAS name Child Protection: Guaranteed
Registered Players: 1 million+ Other: FAQs Anti Money Laundering Controls: KYC Partner Organisations: Gambling Therapy, GamCare

There are more than 100 people working for 32Red alone, with Kindred Group’s entire employee pool exceeding 3,000 people. The operator is also known to work closely with the English Premier League and its logo can be seen on the shirts of some of the biggest teams.

Customer Support9

No matter the strength of the reputation of the online betting site that you are joining, you should be prepared for the possibility of technical issues arising. To safeguard yourself from any potential stresses, take the time to check that the site offers a reliable, available and helpful customer service team.

Fortunately, we’ve already done this as a part of our 32Red review. We found that the customer support is available 24/7 through live chat and email service. This is exactly what we want to see, as live chat is the most convenient and quickest support method.

Although there’s no telephone service, this is understandable due to 32Red being offshore. The only thing that has negatively impacted our scoring is that support is only offered in English, whereas top support tends to come in a few languages. Overall though, our experience with the customer care team was pleasant and easy.

Licensing, Safety & Security10

32Red is licensed in the United Kingdom and Gibraltar by two of the most trusted iGaming regulators in the world. This is essential to factor into your bookmaker decision-making process, as Canadians are not legally required to sign up to licensed betting sites, requiring you to use your own discretion when choosing sites.

We wholeheartedly only recommend that you choose licensed bookmakers only. Licensing requires that operators adhere to the strictest safety and security measures without sacrificing any pros like high payouts, easy transactions and slick platforms. Thanks to its licensing, 32Red offers strong 256 bit SSL encryption to keep users’ private details secure.

Licensing also ensures that 32Red has undergone rigorous fairness checks and integrity audits. The site is legally bound to offer responsible gambling resources, such as self-exclusion tools, deposit limitations and betting timers. It also holds the company liable in the event that you are not paid out any owed winnings.

Extra Points7

In this section, we want to award points for bonus features that have not been addressed so far in this 32Red review. We feel that these are all important elements that set the good sites from the excellent and include things such as whether the operator has won any awards, its special betting options and its bonuses and promotions.

To begin with, we haven’t given any points for live streaming as it does not offer this. We have however awarded full points for the Sponsorships category as the site has partnered with top football teams such as the Rangers and Derby County. We’ve also acknowledged its many international gaming awards such as Best Casino Group and Bes Customer Support.

  • Live Streams 0/3
  • Sponsorships 3/3
  • Awards 2/2
  • Extra Markets 1/1
  • Bonuses 1/1
  • Bonus Points 7

As for the extra markets category, the 32Red betting lobby offers odds on uncommon markets such as esports, politics and entertainment. There are also regular promotions for new players and loyal customers are frequently rewarded with reload bonuses and a spending-based loyalty scheme.

Conclusion

Now that we’ve concluded this 32Red review, we can safely say that this is a must-try bookmaker that has clearly earned its strong reputation. With over 30 different sports categories to bet on and thousands of markets, users have comprehensive betting options at their fingertips.

The web platform is beautiful, fast and easy to use and the 32Red odds are on par with the very best betting sites. The In-Play betting lobby offers markets on the most popular live sporting events, and the collapsible betting slip facilitates a seamless betting experience. The inclusion of 24/7 support also indicates a firm dedication to customer satisfaction.

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Strengths and Weaknesses of 32Red
  • Major Strengths
  • Competitive odds
  • No live streaming
  • Major Weaknesses
  • No live streaming
  • Minor Strengths
  • Sleek web platform
  • 24/7 live chat support
  • Minor Weaknesses
  • English support only
Players must be 18+ to join. Full Terms and Conditions apply.

The only major weakness that stands in the way of this site being a top-rated bookie is the lack of live streaming. We could even forgive the limited languages for support as for most players in Canada, this won’t be an issue. When all is said and done, this site is still among the best Canada betting sites.

FAQs

We have provided you with a brief overview of answers to common questions asked about the 32Red betting site below. In each response, we’ve provided a jump link to the relevant sections of our review so you can find more in-depth information. If you have any more questions, send us an email to info@bestbettingsites.com and we will get back to you with an accurate answer.

 📺 Can I place a live bet at 32Red?

  Yes, you can make in-play bets at 32Red. To do so, head to the In-Play betting lobby and you’ll find odds for an overview of popular live betting markets. If you click on each event, you can find expanded market options as well as helpful, well-presented statistics to help you wager.  

 🏆 Does 32Red have a welcome bonus?

  Yes, 32Red has a new player welcome bonus. You can claim this generous welcome offer once your account has been verified at the sign up stage. You may need to make a qualifying deposit or bet first, so read and follow the terms and conditions before making your first deposit.  

 🔍 What are the 32Red odds levels like?

  The 32Red odds are competitive and fair with other major Canadian betting sites. The payouts are influenced by the standard house edge of 95%. Both soccer and ice hockey have favourable odds, as does the NFL. If you have time, we suggest comparing odds with other bookies before placing pre-match bets to ensure you get the best prices.

 💻 What are the customer service options available at 32Red?

  There are two customer support options at 32Red. These include a an email address and a 24/7 live chat. You can also find answers to common queries in a dedicated FAQ page. For the fastest and most helpful response, we recommend using the live chat function. Support is available in English only.