Full 888sport Review Italy: All Online Odds, Markets & Bonuses

The new and improved Italian 888sport platform is now a worthy companion to the already well-established brands in the industry. In the following 888sport review Italy, we assess each individual aspect of its sports betting service. We’ll be looking at the odds levels, the quality of the customer service, the ease of the bet placement process, and just about anything else you can think of.

Our Rating of 888sport Italy - ItalyItaly Flag

Overview – Click to Find Out More
Sports to bet on 32
Avg. Markets (EPL) 137
Live Streaming Yes
Payout Rate (EPL) 94.23%
Sponsorship Birmingham
Languages Offered Swedish English
Customer Service Live Chat/Phone/Email
Licensing Number: 15014
Welcome Bonus Currently Unavailable
Play Here VISIT SITE!
Website www.888sport.com
Overall Rating 4.7 / 5
Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+

To get the full story on how well the company faired after going through our series of stern tests, be sure to read through the separate sections dedicated to analysing the strength of the bonuses, the new and improved in-play platform and the super-slick, high-speed mobile app. To find out why 888sport Italy is such a strong competitor among our pick of the top Italian betting sites, scroll down to the main review below.

A Glance at the Sportsbook

Despite the fact that most of the company’s operations are focused on delivering world-class casino and online gaming experiences, the quality of the Italian 888sport sportsbook site has not suffered one bit. The a-z sports catalogue is packed with a whole range of popular and slightly more obscure betting markets, hundreds of different leagues and competitions, and a fair selection of non-sports and specials betting options.

Sports & Betting Markets

Overall, 888sport Italy offers punters a total of 31 different sports markets. Although there are a few bookmakers with slightly better numbers (Betway offers more, for instance) for the most part, all the most popular sporting options are available, as well as a selection of slightly less popular options such as yachting, chess, squash, and bandy.

When looking toward the range of different leagues and competitions on offer, we found that the bookie was well and truly up there with some of the industry’s leading bookmakers. For football, it has over 100 different divisions that include competitive leagues from Qatar, Japan, South Africa, and Peru.

Similarly, for tennis and ice hockey, punters can often find a few special competitions that aren’t always supported by some of the other operators in our pick of the top 10.

The Most Popular Sports Markets at 888sport
Football (110) Basketball (17) Cricket (14) Tennis (22) Ice Hockey (24)
UEFA Champions League NBA Asia Cup Australian Open NHL
Europa League NCCA (USA) County Championship Div 1 ATP Tour KHL (RUS)
Barclays Premier League Euroleague International Test Cricket WTA Tour AHL (USA)
La Liga IBL (IDN) Pakistan Super League Challenger Tour Extra Liga (CZE)
Liga Professional (BOL) Lega A (ITA) IPL Tournament ITF Women Metal Ligaen (DNK)
Ligue 1 (DZA) PBA (PHL) ICC World Twenty20 Wimbeldon PHL (POL)

One of the areas where the operator really stands out is with its extensive range of international ice hockey leagues. In addition to the North American NHL and AHL competitions, punters can choose from a vast pool of European ice hockey leagues from Finland, Germany, Poland, Belarus among several more.

In this regard, 888sport is definitely one of those operators in which ice hockey lovers can find more obscure leagues and competitions that you’ll struggle to find anywhere else.

New & Improved In-play Betting

888sport Italy has recently made some well-timed changes to the in-play platform. These will be subject to a full analysis on our separate review page of the live betting service. For now, however, we’ll just say that there’s a new and improved live infographic that lets you keep extra-close tabs on the action even when live streaming isn’t supported, and an even better version of the “Instant Betting” feature that allows you to place quick-fire bets like never before.

Multiples Betting Options

As far as multiples are concerned, we felt during our 888sport review Italy that the bookie is right up there at the top of the leaderboard. Not only are there a considerable number of different bet types available here, but they’re all impeccably managed and kept in perfect order on your automated bet slip.

The separate singles, multiples, and permutations tabs make keeping track of all your different bet types a piece of cake, and with the handy bet calculator at the bottom, you can see exactly how much you stand to gain from your selections. On your bet slip, you can combine up to 12 different fixtures into permutations bets. This means that there are literally thousands of different bet combinations from which you can choose to maximise your chances of securing a profit.

Clicking on a particular bet type on the bet slip will reveal exactly how many multiple bets of that type are available as well as the individual 888sport odds prices for each combination. While there are few operators out there that allow punters to choose from such an extensive number of different multiples bet types, there’s an even fewer number that does so whilst allowing you to keep such close tabs on each specific combination.

The total number of singles selections permitted on your bet slip is capped at 12, which means that you can also only have a maximum of 12 folds in your accumulator bet. When we consider that the majority of bookies we’ve reviewed allow you to combine up to 20, this number does seem a little small in comparison.

Bet & Win Limits

Despite being one of the more profitable gambling brands in the world today, it must be said that the maximum payout limits are disappointing. For the most popular sports such as football and horse racing, the maximum amount that punters can claim in a 24-hour period is capped at 3 000 000 €. Compared to most other operators, we were quite disappointed with this number in our 888sport review Italy.

Even bookmakers with a considerably lower annual profit margin than 888sport allow their players to withdraw a maximum of 6,000,000 €. This is on par with other sites like NetBet. The minimum stake amount of 1 € is pretty much the standard accepted bet by the majority of other bookies – however, for the maximum payout, we expect a company of the size of 888sport Italy to have a much higher limit.

High Football Odds8

Across the board, the pre-match 888sport odds prices are extremely competitive. Although there isn’t one specific sport where the bookie can claim the top spot for the highest odds level, the majority of prices are mostly in the mid to high 90% range – with football being the highest at 97.59%.

Odds Levels for the Largest Sports Markets
  • .
  • Football 95.01 - 97.59%
  • Basketball 94.43 - 97.43%
  • Tennis 94.72 - 96.69%
  • Cricket 94.11 - 95.00%
  • Darts 84.85 - 93.57%
  • Rugby 91.73 - 93.38%
  • Boxing 90.33 - 92%
  • Horse Racing 72.26 - 88.47%
  • ..
  • .....
  • Return to Player (%)

For the live odds levels, the operator doesn’t perform quite so well. The figures for football and tennis place the operator somewhere nearer the bottom end of the leaderboard, whereas the numbers for volleyball and basketball are slightly more competitive.

Overall, the odds prices rank somewhere in the middle end of the leader table. By no means are they the worst on the market, however when compared to the impressive odds levels at Bwin, 888sport Italy struggles to compete with the strong competition.

The New Look Platform 6

The operator has only very recently made several changes to the desktop platform. Aside from the trademark orange and black colour scheme, many of the features of the old version have been removed to make room for a less data-heavy platform.

On the left-hand side of the screen, users can still find quick links to some of the preferred sports and betting markets under the “Popular” heading. Directly underneath you’ll find a few more of the most popular betting markets on the 888 sites, and the full A-Z list under the tab marked “All Sports”.

Whereas the old homepage had a nice balance of live and in-play betting highlights, as well a few tabs that allowed for easy one-click navigation to new promotions, the online blog, and the in-play calendar, the new version is much more heavily geared towards promoting the in-play betting features.

The entire middle section of the screen is filled with individual windows that show the stats and odds prices for some of the most popular fixtures currently in play, as well as those that will be available for betting soon after.

The “Live Right Now” window takes you directly to the in-play platform, and the “Highlights” window now acts as a far less detailed version of the former live betting calendar which used to provide full details of the upcoming in-play fixtures for the current day and the next 7 days ahead.

Probably the one main criticism of the new-look platform is the lack of variety on the homepage. As previously alluded to, the homepage is a condensed in-play page, with the vast majority of data being dedicated to navigating you back to the in-play platform.

With in-play betting now being more popular than perhaps ever before, we can of course understand there is a heavy focus on the in-play betting markets. The homepage should however provide punters with an overall snapshot of all the different features on the sportsbook.

This means that as well as focusing on live betting, users should be able to get an overview of some other features such as exclusive daily promotions, live streaming information, and perhaps a page dedicated to news from the sports world or a blog of some kind.

This may come down purely to a matter of personal preference, however, we feel as though despite the overwhelming interest in live-betting these days, there should be more of a focus on some other features available at the 888sport Italy to cater to all the users whose primary concern isn’t strictly in-play betting.

How to Place a Bet

As you would expect, 888sport Italy is a smooth and straightforward process. To make a bet selection, simply click on the odds displayed next to the desired sports fixture – this will automatically add the selection to your bet slip. Once the selection is on your bet slip, you need only key in the desired stake amount into the “Stake” box, check your bet once more to make sure that all your selection(s) are correct, and then press the “Place Bet” button to confirm your wagers.

  • [1] Choose Your Bet The First Step Of The Bet Placement Process Select your desired bet by clicking on the odds button next to a given betting market. To add more bets, simply repeat the process.
  • [2] Lay Your Stake The Second Step Of The Bet Placement Process Check to make sure your bet selection is correct, and then key the amount you wish to wager into the stake box.
  • [3] Confirm On Your Bet Slip The Third Step Of The Bet Placement Process Check the bet once more to make sure the selection is correct on your bet slip, then click the “Place Bet” key to confirm your wager.

As we’re sure most punters would agree, the cash-out option is an extremely useful tool, which allows you to make well-calculated decisions that can at times save you from losing a considerable amount of money.

So that you know exactly where you stand before going through the bet confirmation process, we think it’s safe to say that most punters would prefer to know immediately whether or not the cash out option is available for a particular betting market before you get to the bet confirmation stage.

A good example of this can be seen on the bet365 betting slip, which features an icon signifying which markets cash-out is available for. Unfortunately, however, using the cash-out feature is a little more tricky here. To know whether or not the cash-out feature is available for a particular single live bet, you have to first place the bet, and then go to your betting history to see whether or not you can use the cash-out.

You then have to click on the market itself, and then the red or green button at the right of the screen will show the potential returns you’d receive if you chose to accept the offered price. Whereas some punters may prefer this method, we think it’s a little bit too fiddly.

In an ideal world, you could see whether or not the function is available somewhere close to the betting market on the main betting area itself, or simply by having a quick check of your bet slip. Going through your betting history is needlessly to say, just a little inconvenient.

The Essentials about this Operator

It is in this section of our 888sport review Italy that we invite our readers to read up on some of the more detailed, more official aspects of the bookmakers, and gain some important insights into the necessary licensing and regulating protocols. Without these procedures in place, our ability to gamble freely online without fear of corruption and bias would be severely compromised.

With this in mind, we encourage you to take a good look through these next sections and familiarise yourself with all the proper rulings and regulations.

A Close Look at the Business

Since its founding back in 1997, 888 has been widely acknowledged for providing one of the best online gaming experiences on the market. The platform has won almost every notable award there is to win, and the wide variety of low-stakes, user-friendly bingo games have attracted a great number of online players from around the world.

All About the 888 Business
Company Support Security Player Protection
Name: 888 Holdings PLC Live Chat: 9am-12pm Encryption: Amazon.com, Inc. Deposit Limits: Adjustable
Head Office: Gibraltar, Spain Phone: +44 203 478 1907 Licence Number: 15014 Betting Limits: Adjustable
Owner: Richard Kilsby (Chairman) Email: suport@888.se Testing Agency: eCOGRA Self-Exclusion: Available
Employees: Unknown Fax: Not Available Audit Organisation: IBIA Child Protection: Guaranteed
Registered Players:Over 2 million Other: Contact Form Anti-Money Laundering Controls: KYC Partner Organisations: Gambling Therapy

From its head office in Gibraltar, the company provides its services to over 25 million users around the world. Its currently listed on the London Stock Exchange under 888 Holdings PLC, and it has active operations in 13 countries in seventeen languages. Since launching its online sportsbook back in 2008, the 888sports betting service has gone from strength to strength.

Now with thousands of pre-match and in-play betting markets, a top selection of bonuses and free bet deals in addition to a noteworthy live streaming service, the 888 brand offers a complete gambling experience to punters from all walks of life.

Customer Service 7

When you’re experiencing technical difficulties or having a bit of trouble with the online service, there’s a pretty comprehensive help section that provides users with a whole range of solutions for different troubleshooting issues. The separate sections are well designed and logically arranged to allow for quick and easy access to the relevant answer.

If you can’t find your exact query listed in any of the different sections, you can carry out a word-specific search for your issue using the “search” toolbar at the top of the page.

Luckily, the 888sport Italy customer care service now has live chat. This was previously an area in which we felt as though the operator was severely lacking, as when the help and FAQ sections proved to be unsuccessful in finding a solution to your problem, the only way to make contact with a member of the customer support team was via telephone, email, and the contact form on the website.

Although many punters out there may argue that live chat isn’t a vital feature of an online bookie, the significant rise in online gambling in recent years has led to a huge increase in online players. This means that there are a huge number of punters with urgent issues that require immediate solutions on a daily basis.

When we consider that the company has a vast membership of over 20 million users spread across 13 countries, it was a little disappointing to see that there wasn’t a system put in place in which customers could get immediate assistanceto issues that aren’t covered in the help section. It is for this reason that we’re especially pleased that the bookie got itself up to speed and allowed its customers to benefit from the one-to-one live customer support service.

For some of the more technical, more probing issues and queries, we would still suggest making use of the email support service in which the normal response time is 24 hours, and the telephone support team is available between 9am-10pm. For the more common troubleshooting issues, however, live chat is now available every day between 9am and 12pm.

Licensing & Security9

With regard to carrying out all the required licensing and security procedures, 888sport Italy has a near enough perfect record. Any danger of your personal information or online funds being compromised is laid to rest thanks to their own in-house security company Cassava Enterprises.

Although the subsidiary company doesn’t quite carry the same weight as Norton or Thawte, 888sport Italy platform safety and security record speaks for itself. The working partnership with the highly reputable eCOGRA testing agency ensures that all the electronic systems on the website are fair and unbiased, and that allowed payouts are made on time.

888 has also taken considerable measures to ensure that they adhere to the government’s strict rulings regarding safe and responsible gambling. It works in full cooperation with companies such as the Responsible Gambling Trust to prevent players from developing a gambling addiction, and it also helps those that have already developed an addiction problem get the help they need. Adding to this, 888 work in close alliance with the United Nations Global Compact Initiative.

As the only bookmaker in our reviews to be involved in such a movement, 888 are undoubtedly one of the leaders in the sports betting industry when it comes to promoting equal opportunity and equality in the corporate world. By aligning their business strategies with the UN’s ten principles on human rights, labour and anti-corruption, 888 has taken considerable strides concerning establishing a more universal, more sustainable worldwide economy.

Many Bonus Points8

888sport Italy managed to put in a solid performance and secure a good score in our special bonus points test. With regard to the live streams, we decided to award the company two points out of a possible three. The overall sports coverage is more than satisfactory, however the overall volume of streams shown per day is somewhat lacking.

  • Live Streams 2/3
  • Sponsorship 2/3
  • Awards 2/2
  • Extra Markets 1/1
  • Bonuses 1/1
  • Bonus Points 8

As a company, 888 have managed to rack up an impressive number of accolades over the past decade. Although many of these haven’t been awarded solely on the merits of the sportsbook, awards such as “Operator of the Year” and “Socially Responsible Operator of the Year” from noteworthy gaming institutions such as the e-gaming Review in recent years undoubtedly deserve some credit. Because of this, we chose to award two points from two here.

As a result of 888’s noteworthy accomplishments in the sports sponsorship department which have seen them sign lucrative deals with the World Grand Prix, the Premier League Darts tournament and the World Snooker Championship, we awarded two points out of three. For the vast selection of bonuses and free bet deals to go alongside the unique welcome bonus, and the availability of specials betting markets, the result for the Italian 888sports is an impressive eight points out of a possible ten.

Conclusion – A Strong Competitor

Overall, it must be said that there are enough positive talking points about the Italian 888sport betting service to make us confident that the company will grow into one of the leading sports betting sites in years to come. The unique welcome bonus, the new and improved live infographic in the in-play arena, the sleek, user-friendly platform, and mobile app, along with the special features on the bet slip are just a few areas in which the operator performed extremely well.

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Strengths and Weaknesses of 888sport
  • Major Strengths
  • Unique Welcome Bonus
  • High Football Payouts
  • Major Weaknesses
  • Limited Live Streams
  • Minor Strengths
  • Numerous Ongoing Promotions
  • Solid Market Selection
  • Minor Weaknesses
  • Low Maximum Payouts
Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+

There were, however, a few areas in which we felt as though the operator can improve – this is course understandable, especially when we consider that the sportsbook is still a fair few years behind its other brands. However, the maximum payouts are extremely low for a company the size of 888sport Italy, the odds levels are not quite high enough to merit any special praise, and the live streaming service is still some way off being able to compete with the industry leaders.

Despite this, 888sport Italy still manages to claim a well-deserved ranking in our list of the best Italian betting sites, and also showed us that there is room for a significant amount of improvement as the company continues to update and improve its service.

Q&A/FAQ

While we tried to make our 888sport review Italy as comprehensive as possible, our readers occasionally have more specific questions. Use the provided jump links to explore any subject in detail again. If anything remains unclear, please send us your questions to info@bestbettingsites.com.

1️⃣ What is the 888sport rating in Italy?

We can state that 888sport is highly rated among Italian players. If you scout the web for more reviews, you will see that the platform has great feedback from Italy and all the countries where it provides gambling services. This is a top-notch international betting platform.

2️⃣ Does 888sport have live betting?

Yes, 888sport Italy offers live betting. The operator has a pretty well-organised live betting page, while the 888sports odds for Italian punters on the live version are similar to the other great online sports betting platforms. The only downside of 888sports live betting is that they don't offer live streaming.

3️⃣ What are the 888sport odds like?

The 888sport odds are similar to what you'll find across the industry. Know that all 888sports odds are changing according to massive variety of reasons. Anything from weather conditions to previous matches, history, experience, injuries and everything that could reflect the overall score and performance.

4️⃣ Is the Italian 888sport safe?

Yes, 888sport is safe to use. It's licensed by the ADM - the Italian Gambling Authority that holds licenses. Having multiple licenses means 888sport is legal, regulated and compliant in multiple jurisdictions. You can see all the information about the company owning 888sport betting Italy here.

5️⃣ What is the average response time of the live chat of 888sport betting Italy?

The average wait time varies depending on the time of day. The average 888sports Italy customer service waiting time can be between 5-10 mins. At the not-so-busy times, the normal waiting tended to be around 3-4 minutes. It all depends on the working load at the very moment you ask for help.