Unibet Review: The World-Famous Betting Platform

Available Sports and Markets

There are 25 sports categories at Unibet, which is quite a lot considering many of these sports contain dozens of leagues, events and tournaments from across the globe. You can wager on football, basketball, ice hockey, golf and much more, which is bound to appeal to most Italian sports bettors.

Many sports offer more than 100 markets at any given time. Esports fans will be pleased to find that there is a section dedicated to eSports markets and novelties. Players can wager on popular games such as DOTA 2 and League of Legends. We’ve listed a small selection of popular betting options below.

As is standard with Italian betting sites, football is the most well-stocked of all sports categories. There are roughly 150 international leagues and divisions available to wager on, including the popular English Premier League and of course, the Italian Serie A.

Although this is a global bookmaker that holds licences everywhere from the USA to Malta, we were impressed by how much the site had been tailored for Italian tastes. For this reason, we’ve given the Unibet betting options section of this review top marks.

The Live Betting Lobby

We were pleased to find that Unibet Italy facilitates in-play bets on a number of popular sports. This includes football, tennis, golf and major events such as the Super Bowl, EUROs and the World Cup. You can also live wager on major league games such as the English Premier League and Serie A.

Live odds can be found within the Live section at the top of the sportsbook lobby toolbar. You can view the in-play betting options via a list of odds organized according to sports and find a calendar of upcoming games. If you click on the match title, you can also find the comprehensive market selections.

You can also find some helpful statistics and game overviews to help inform your bets. One of the biggest perks to using this site is that there is live streaming. Streaming while live betting is undoubtedly the most exciting ways to wager, and streams will often include bet suggestions.

Multiples Bets

If you want to try something different to single bets, you may want to make a type of wager called multiples. These allow you to add up to 12 markets to one bet slip. Instead of setting a stake for a single market, the bet slip will calculate the odds together for you to set an overall stake for.

You’ll notice that the more markets or ‘legs’ that are added, the lower the odds to win will be. For this reason, be cautious about your selections. You will also be capped on your stakes in the event that your wins will exceed the maximum daily payout. Also, you will only earn a payout if all legs are successful.

Unibet allows system bets such as Yankees and Trixies, which are like multiple bets though don’t require all legs of the bet to come through to payout. You are also able to cash out early, which is great as it means you can earn payouts before the tides may turn against you.

Unibet Italy Minimum Bets and Maximum Win Caps

Different bookmakers will set limits on how small bets must be and the maximum payout that can be won per bet, per day and/or per week. Unibet’s minimum wager is 1c which is very small. This will undoubtedly appeal to fiscally conservative players and newcomers to online betting.

The maximum win is €10,000 per bet. This is small compared to other countries but is not the fault of the bookmaker. Instead, it is the maximum imposed by Italy’s online gambling regulator. For multiple bets, the maximum win is set at €10,000 per line and €50,000 for the total bet.

Top Odds Throughout

To accurately rate the quality of the Unibet odds, we compared the site’s payout percentages with some other major bookie sites in Italy. We were happy to find that Unibet regularly outperforms other bookies. Its average margin of 4% for all sports is quite generous, meaning 96% of revenues go back to prizes.

Its worth noting that some sports don’t benefit from such high margins, as high payouts are usually reserved for popular sports. Events such as table tennis and esports tend to have margins of around 8 – 9% for example. You can find the average minimum and maximum payouts for some popular sports below.

Even though this site offers favourable and fair odds, we recommend opening multiple accounts with other top bookmakers. This allows you to not only take advantage of more welcome bonuses and matched betting, but you can also easily do odds comparisons to claim the best offers and payouts.

If you’re primarily interested in live betting, remember that the odds will fluctuate constantly. This is why you’ll need to be quick in placing your bets and it will be better to do most of your research before the game starts so you can react in real-time.

Accepted Payment Methods

Unibet accepts payments from the most popular payment providers to appeal to a wide array of bettors. These include credit cards, eWallets, prepaid cards and bank transfers. It’s important to understand that different payments have different characteristics, hence why we’ve listed them below.

As you see, there are varying deposit minimums and transaction times according to each method. For the fastest and least restrictive method, we recommend using eWallets. Just make sure that the welcome bonus conditions do not have any restrictions on payment types before you make your first deposit.

The Web Platform and User Experience

One of the highlights of our Unibet review is the web platform, and its clear to see why the site has been such a favourite with bettors around the world. The site’s iconic green and white colour scheme creates a professional atmosphere on first impressions, and the betting lobby is well categorized for easy navigation.

The website is fast and responsive thanks to being built on the Kambi sports betting platform. The sports are well categorized and the market options are well-presented. The bet slip in particular appears as a pop-up panel at the bottom of the screen that can be minimised so it’s very convenient to build bets.

The cashier system is very easy to use and there are plenty of guides to clarify any questions that new users may have. The site also allows you to customise the odds display easily, though the default is the decimal system.

How to Bet

Are you ready to start betting at Unibet? The first step is to make a new player account. Once you’ve entered your personal details, you will need to verify your age and identity. This is an essential step that ensures that minors, fraudsters and self-exlcuded players can’t create an account.

It’s best to start this process sooner rather than later as identity verification can be time-consuming. After this, you’ll be able to search through the betting lobby and build your bet. You’ll then have further bet customisation options within the bet slip. You can follow our three-step betting guide below.

• [1] Open an accountProvide your identity details and verify your identity to create an account. Make a deposit and claim your welcome bonus.
• [2] Find a sports marketFind the sports and markets you want to bet on through the lobby. Click on the odds to add them to your bet slip.
• [3] Enter your wagerChoose whether you want to make a single, multi, system or chain bet. Set your stake, then click to Place Bet. Confirm the wager to lock it in.

If you’re a newcomer to sports betting, it’s essential to understand the different types of bets on offer. Some markets require you to have an in-depth knowledge about the game or players so you should never skimp out on research. Foruntaley, the website FAQs explains the options thoroughly.

If you plan on betting on an event live, you can do some research on the event beforehand to prepare. We just want to remind you that if you plan on claiming new player bonuses, you may need to make a certain type of qualifying bet or deposit, so be sure to understand these details.

About Unibet

There are few betting companies still operating today that have as much experience with online bookmaking as Unibet does. From its beginnings in London, the company has since grown to be offered in over 100 countries. In this upcoming section, we’ve explored the business behind Unibet Italy.

A Closer Look at the Business

Unibet was launched in 1997 by Anders Ström. Over the next two decades, the company earned a name for itself as an innovator. In 2016, it was purchased by the Kindred Group. A global gaming brand with several top iGaming operators in its portfolio.

With 11 million customers worldwide, Unibet generates hundreds of millions of euros each year. It is the biggest brand for the Kindred Group, whose sites generate a total of €4 billion a year in revenues. The site is available in countries such as the UK, throughout Europe and the relatively new online betting market of the USA.

Unibet is considered highly amongst sports groups. It has long been a major sponsor of several English Premier Leagues and is a primary sponsor of Sweden’s top division football league. It partners with several gambling groups that focus on maintaining integrity within the sport industry.

Customer Support

A major facet of our sportsbook reviews is the quality and availability of sites’ customer support. This is because the customer service options indicate how much an operator considers its customers’ satisfaction. Preferably, a bookmaker will offer numerous methods of contact and will be available 24/.

Unfortunately, Unibet does not offer 24/7 support. Instead, players can contact email or live chat between 10 AM and 6 PM which is admittedly a very small time frame. This is disappointing for such a large gambling brand to offer and we would expect much more from it.

Support is available in English and Italian. We tested the live chat and found that wait times for responses were short, and the customer care agents are patient, friendly and professional.

Licensing, Safety & Security

Unibet safety and security meet the standards of the ADM which is Italy’s gambling regulator. It is a legal requirement for bettors in Italy to only wager with licensed sites. There are no good reasons to sign up to an unapproved sites, as they offer no protections from scammers and can get you into trouble with the law.

Unibet is also licensed by the Malta Gaming Authority, the UK Gambling Commission and Sweden’s gambling authority among many other top regulators. The site uses SSL encryption to safeguard its users’ data and all of the gambling products have been independently tested for fairness and passed.

The Unibet sports betting platform also works with responsible gambling organisations to lower the risk of gambling harm. This includes implementing self-exclusion and self-limitation tools while facilitating support for problem gamblers. We have no doubts about the Unibet safety and security.

Extra Points

As we near the end of this Unibet review, now is the time to award points for any other features we have overlooked in other sections. Some of these areas include whether the operator has won any awards, its special betting options, its bonuses and promotions and notable sponsorships or partnerships.

This is one of the rare cases that a site has earned all the bonus marks. We have acknowledged its live-streaming capabilities with full marks, as we have for the sponsorships. Unibet is a regular winner of EGR and Global Gaming awards, hence why we’ve given marks for the awards category too.

• LIVE STREAMS . 3/3
• SPONSORSHIPS . 3/3
• AWARDS . 2/2
• EXTRA MARKETS . 1/1
• BONUSES . 1/1
• BONUS POINTS . 10

As for the extra markets category, Unibet offers odds on novelty markets such as politics and entertainment events in addition to eSports. The site also offers a welcome bonus and frequent reload bonuses to loyal players. There is also a loyalty scheme.

Final Thoughts

Our Unibet review found that this is a top-performing sports betting provider that offers a lot to all types of players. The lobby is stocked with all of the popular sports that you’d want plus live betting. You can wager on hundreds of football games, including the Italian Serie A.

A major perk is that you can live stream events and the web platform is very advanced. The web design is well-considered and functional and the Unibet odds are some of the best on the market. The site has been licensed all around the globe and sponsors several top sporting teams.

The only glaring issue that we had with this website was that it does not have 24/7 support. This is a huge disappointment as it’s such a big site that has the capabilities to offer this. If this is a major problem for you, then you can consider some more of the best Italian betting sites with our Italy guide.

FAQ

Now that you have got to the end of this Unibet review we know you will most likely still have some questions. Take a read through the answers to the frequently asked questions we have included below. If you cannot find the answer to your question then you can also email it to us via info@bestbettingsites.com.

📺 Can I place a live bet at Unibet in Italy?

There are plenty of live betting options on offer at Unibet. These can be found within the Live lobby, and allow you to view an overview of all the events that are are currently in progress and the markets for them. You can also stream several events and access official league data to aid your predictions.

🏆 Does Unibet Italy have a welcome bonus?

If you are a new customer at Unibet and over the age of 18 years, you are free to claim a welcome bonus at the sign-up stage. Claiming bonuses is a great way to try a new platform without risking too much money and in most cases, would be crazy to turn down.

🔍 What are the Unibet's odds levels?

The Unibet odds fairness will always depend on the sport that you want to bet on. For example, extremely popular leagues such as the English Premier League will always be more generous to players as they will need to be competitive. Less popular markets will in turn be less common. Regardless, the Unibet odds are very generous and accurate.

💻 What are the customer service options available at Unibet Italy?

We were quite suprised to find that the Unibet customer service options are not available 24/7, but are intead only on offer between 10 AM and 6 PM. In any case, you can reach the helpful and friendly support team via live chat and email, or you can troubleshoot yourself with a detailed FAQ.

📱 Can I play on the go at Unibet in Italy?

The best bookies understand that most bettors wager on mobile devices either exclusively or partially. Therefore, a site should allow users to easily place bets and check the progress of their current wagers. Fortunately, Unibet has a great app for Apple and Android users and also facilitates mobile browser betting.