888sport – Our Review of the World Famous Online Gambling Company

Sports & Betting Markets

Overall, 888sport offer punters a total of 31 different sports markets. Although there are a few bookmakers with slightly better numbers (Admiral) for the most part, all the most popular sporting options have been made available, as well as a good selection of slightly less popular options such as yachting, chess, squash, and bandy. When looking toward the range of different leagues and competitions on offer, we found that the bookie was well and truly up there with some of the industry’s leading bookmakers. For football, it has over 100 different divisions that include competitive leagues from Qatar, Japan, South Africa, and Peru. Similarly, for tennis and cricket, punters can often find a few special competitions that aren’t always supported by some of the other operators in our pick of the top 10.

One of the areas where the operator really stands out is with its extensive range of international ice hockey leagues. In addition to the North American NHL and AHL competitions, punters can choose from a vast pool of European ice hockey leagues from Finland, Germany, Poland, Belarus among several more. In this regard, 888sport is definitely one of those operators in which ice hockey lovers can trust to provide some of the lesser-known leagues and competitions that you’ll struggle to find anywhere else.

New & Improved In-play Betting

888sport has recently made some well-timed changes to the in-play platform. These will be subject to a full analysis on our separate review page of the live betting service. For now, however, we’ll just say that there’s a new and improved live infographic that lets you keep extra-close tabs on the action even when live streaming isn’t supported, and an even better version of the “Instant Betting” feature that allows you to place quick-fire bets like never before.

Multiples Betting Options

About the different multiples betting options, the bookie is right up there at the top of the leaderboard. Not only are there a considerable number of different bet types available here, but they’re all impeccably managed and kept in perfect order on your automated bet slip. The separate singles, multiples, and permutations tabs make keeping track of all your different bet types a piece of cake, and with the handy bet calculator at the bottom, you can see exactly how much you stand to gain from your selections.

On your bet slip, you can combine up to 12 different fixtures into permutations bets. This means that there are literally thousands of different bet combinations from which you can choose to maximise your chances of securing a profit. Clicking on a particular bet type on the bet slip will reveal exactly how many multiple bets of that type are available as well as the individual odds prices for each combination. While there are few operators out there that allow punters to choose from such an extensive number of different multiples bet types, there’s an even fewer number that does so whilst allowing you to keep such close tabs on each specific combination. The total number of singles selections permitted on your bet slip is capped at 12, which means that you can also only have a maximum of 12 folds in your accumulator bet. When we consider that the majority of bookies we’ve reviewed allow you to combine up to 20, this number does seem a little small in comparison.

Bet & Win Limits

Despite being one of the more profitable gambling brands in the world today, it must be said that the maximum payout limits with this betting operator are somewhat disappointing. For the most popular sports such as football and horse racing, the maximum amount that punters can claim in a 24-hour period is capped at 1,450,000 Leu. Most of the other operators in our reviews, even those with a considerably lower annual profit margin than 888 allow their players to withdraw a maximum of 5,750,000 Leu. This is on par with other sites like NetBet. The minimum stake amount of 1 Leu is pretty much the standard accepted bet by the majority of other bookies – however, for the maximum payout, we would expect a company of the size of 888 to have a much higher price limit.

High Football Odds8

Across the board, the pre-match odds prices here are extremely competitive. Although there isn’t one specific sport where the bookie can claim the top spot for the highest odds level, the majority of prices are mostly in the mid to high 90% range – with football being the highest at 97.59%.

For the live odds levels, the operator doesn’t perform quite so well. The figures for football and tennis place the operator somewhere nearer the bottom end of the leaderboard, whereas the numbers for volleyball and basketball are slightly more competitive. Overall, the odds prices rank somewhere between the middle to the bott m end of the leader table. By no means are they the worst on the market, however when compared to the impressive odds levels at Unibet, 888sport struggles to compete with the strong competition.

The New Look Platform 6

The operator has only very recently made several changes to the desktop platform. Aside from the trademark orange and black colour scheme, many of the features of the old version have been removed to make room for a less data-heavy platform. On the left-hand side of the screen, users will still find quick links to some of the most popular sports and betting markets under the “Popular” heading. Directly underneath you’ll find a few more of the most popular betting markets on the 888 sites, and the full A-Z list under the tab marked “All Sports”.

Whereas the old homepage had a nice balance of live and in-play betting highlights, as well a few tabs that allowed for easy one-click navigation to new promotions, the online blog, and the in-play calendar, the new version is much more heavily geared towards promoting the in-play betting features. The entire middle section of the screen is filled with individual windows that show the stats and odds prices for some of the most popular fixtures currently in play, as well as those that will be available for betting shortly after. The “Live Right Now” window takes you directly to the in-play platform, and the “Highlights” window now acts as a far less detailed version of the former live betting calendar which used to provide full details of the upcoming in-play fixtures for the current day and the next 7 days ahead.

Probably the one main criticism of the new-look platform is the lack of variety on the homepage. As previously alluded to, the home page is now essentially a condensed version of the in-play page, with the vast majority of data being dedicated to navigating you back to the in-play platform. With in-play betting now being more popular than perhaps ever before, we can of course understand there is a heavy focus on the in-play betting markets. The homepage should however provide punters with an overall snapshot of all the different features on the sportsbook. This means that as well as focusing on live betting, users should be able to get an overview of some of the other features such as exclusive daily promotions, live streaming information, and perhaps a page dedicated to news from the sports world or a blog of some kind. This may come down purely to a matter of personal preference, however, we feel as though despite the overwhelming interest in live-betting these days, there should be more of a focus on some of the other interesting features available on the 888sports bookies to cater to all the users whose primary concern isn’t strictly in-play betting.

How to Place a Bet

As you would expect, 888 have made placing a bet a smooth and straightforward procedure. To make a bet selection, simply click on the odds displayed next to the desired sports fixture – this will automatically add the selection to your bet slip. Once the selection is on your bet slip, you need only key in the desired stake amount into the “Stake” box, check your bet once more to make sure that all your selection(s) are correct, and then press the “Place Bet” button to confirm your wagers.

• [1] Choose Your BetSelect your desired bet by clicking on the odds button next to a given betting market. To add more bets, simply repeat the process.
• [2] Lay Your StakeCheck to make sure your bet selection is correct, and then key the amount you wish to wager into the stake box.
• [3] Confirm On Your Bet SlipCheck the bet once more to make sure the selection is correct on your bet slip, then click the “Place Bet” key to confirm your wager.

As we’re sure most punters would agree, the cash-out option is an extremely useful tool, which allows you to make well-calculated decisions that can at times save you from losing a considerable amount of money. So that you know exactly where you stand before going through to the bet confirmation process, we think it’s safe to say that most punters would prefer to know immediately whether or not the cash out option is available for a particular betting market before you get to the bet confirmation stage – a good example of this can be seen on the Betfred betting slip, which features a special swirly symbol that signifies exactly when the cash-out is available. Unfortunately, however, using the cash-out feature is a little more tricky here. To know whether or not the cash-out feature is available for a particular single live bet, you have to first place the bet, and then go to your betting history to see whether or not you can use the cash-out. You then have to click on the market itself, and then the red or green button at the right of the screen will show the potential returns you’d receive if you chose to accept the offered price. Whereas some punters may prefer this method, we think it’s a little bit too fiddly. In an ideal world, you would be able to see somewhere close to the betting market on the main betting area itself whether or not the function is available, or simply just by having a quick check of your bet slip. Going through your betting history is needlessly to say, just a little inconvenient.

The Essentials about this Operator

It is in this section of our review that we invite our readers to read up on some of the more detailed, more official aspects of the bookmakers, and gain some important insights into the necessary licensing and regulating protocols. Without these procedures in place, our ability to gamble freely online without fear of corruption and bias would be severely compromised. With this in mind, we encourage you to take a good look through these next sections and familiarise yourself with all the proper rulings and regulations.

A Close Look at the Business

Since its founding back in 1997, 888 has been widely acknowledged for providing one of the best online gaming experiences on the market. The separate casino, poker and live casino platforms have won almost every notable award there is to win, and the wide variety of low-stakes, user-friendly bingo games have attracted a great number of online players from around the world.

From its head office in Gibraltar, the company provides its services to well over 25 million users around the world. Its current listing on the London Stock Exchange is 888holdings plc, there are active operations in 13 countries in seventeen languages. Since launching its online sportsbook back in 2008, 888’s sports betting service has gone from strength to strength. Now with thousands of pre-match and in-play betting markets, a top selection of bonuses and free bet deals in addition to a noteworthy live streaming service, the 888 brand offers punters from all walks of life a complete and well-rounded gambling experience.

Customer Service 7

When you’re experiencing technical difficulties or having a bit of trouble with the online service, there’s a pretty comprehensive help section that provides users with a whole range of solutions for different troubleshooting issues. The separate sections have been well designed and logically arranged to allow for quick and easy access to the relevant answer. If you can’t find your exact query listed in any of the different sections, you can carry out a word-specific search for your issue using the “search” toolbar at the top of the page.

Another one of the new and improved features of the customer care service is the inclusion of the live chat feature. This was previously an area in which we felt as though the operator was severely lacking, as when the help and FAQ sections proved to be unsuccessful in finding a solution to your problem, the only way to make contact with a member of the customer support team was via telephone, email, and the contact form on the website. Although many punters out there may argue that live chat isn’t a vital feature of an online bookie, the significant rise in online gambling in recent years has led to a huge increase in online players. This means that there are a huge number of punters out there every day with urgent issues that require immediate solutions. When we consider that the company has a vast membership of over 20 million users spread across 13 countries, it was a little disappointing to see that there wasn’t a system put in place in which customers could get immediate assistance to issues that aren’t covered in the help section. It is for this reason that we’re especially pleased that the bookie has got themselves up to speed and allowed their customers to benefit from the one-to-one live customer support service. For some of the more technical, more probing issues and queries, we would still suggest making use of the email support service in which the normal response time is 24 hours, and the telephone support team is available between 9am-10pm. For the more common troubleshooting issues, however, live chat is now available every day between 9am and 12pm.

Licensing & Security9

With regard to carrying out all the required licensing and security procedures, 888 has a near enough perfect record. Any danger of your personal information or online funds being compromised is laid to rest thanks to their own in-house security company Cassava Enterprises. Although the subsidiary company doesn’t quite carry the same weight as Norton or Thawte, 888’s close to exemplary record concerning safety and security pretty much speaks for itself. The working partnership with the highly reputable e-COGRA testing agency ensures that all the electronic systems on the website are fair and unbiased, and that allowed payouts are made on time.

888 has also taken considerable measures to ensure that they adhere to the government’s strict rulings regarding safe and responsible gambling. They work in full cooperation with companies such as the Responsible Gambling Trust to prevent players from developing a gambling addiction, and they also help those that have already developed an addiction problem get the help they need. Adding to this, 888 work in close alliance with the United Nations Global Compact Initiative. As the only bookmaker in our review to be involved in such a movement, 888 are undoubtedly one of the leaders in the sports betting industry when it comes to promoting equal opportunity and equality in the corporate world. By aligning their business strategies with the UN’s ten principles on human rights, labour and anti-corruption, 888 has taken considerable strides concerning establishing a more universal, more sustainable worldwide economy. For this, the company has quite rightly earned some extra brownie points.

Many Bonus Points8

888sport managed to put in a solid performance and secure a good score in our special bonus points test. With regard to the live streams, we decided to award the company 2 points out of a possible 3. The overall sports coverage is more than satisfactory, however the overall volume of streams shown per day is somewhat lacking.

• Live Streams.2/3
• Sponsorship.2/3
• Awards.2/2
• Extra Markets.1/1
• Bonuses.1/1
• Bonus Points.8

As a company, 888 have managed to rack up an impressive number of accolades over the past decade. Although many of these haven’t been awarded solely on the merits of the sportsbook, awards such as “Operator of the Year” and “Socially Responsible Operator of the Year” from noteworthy gaming institutions such as the e-gaming Review in recent years undoubtedly deserve some credit. Because of this, we chose to award 2 points from 2 here.

As a result of 888’s noteworthy accomplishments in the sports sponsorship department which have seen them sign lucrative deals with the World Grand Prix, the Premier League Darts tournament and the World Snooker Championship, we awarded 2 points out of 3. For the vast selection of bonuses and free bet deals to go alongside the unique welcome bonus, and the availability of specials betting markets, the result for 888 is an impressive 8 points out of a possible 10.

Conclusion – A Strong Competitor

Overall, it must be said that there are enough positive talking points about the 888sport betting service to make us confident that the company will grow into one of the leading sports betting sites in years to come. The unique welcome bonus, the new and improved live infographic in the in-play arena, the sleek, user-friendly platform, and mobile app, along with the special features on the bet slip are just a few areas in which the operator performed extremely well – for some more in-depth info on the most outstanding features of the 888sport betting service, you can check out our additional review pages for the mobile app and the full bonus offering.

There were however a few areas in which we felt as though the operator can improve – this is course understandable, especially when we consider that the sportsbook is still a fair few years behind the world-famous 888gaming and casino brands – however the maximum payout prices for the most popular sports are extremely low for a company the size of 888, the odds levels are not quite high enough to merit any special praise, and the live streaming service is still some way off being able to compete with the industry leaders. Despite this, 888sport still manages to claim a well-deserved ranking in our review of the best Romanian betting sites, and also showed us that there is room for a significant amount of improvement as the company continues to update and improve its service.

Q&A/FAQ

We have discussed all the major talking points of 888sport throughout this page, if anything remains unclear, please send us your questions to info@bestbettingsites.com.

☎️ How long is the average wait time for the new live chat customer service?

The average wait time varies depending on the time of day. In our experience, we found that at the first thing in the morning (9am) and around lunchtime, the average wait time can be pretty long between 5-10 mins. At the not-so-busy times, the normal wait tended to be around 3-4 minutes. See the results of our customer service tests here.

▶️ Does 888sport have live betting?

Yes, 888sport offers live betting. You can see more information about this feature and others in our write-up on the 888sport platform.

📈 What are the 888sport odds like?

The 888sport odds are similar to what you'll find across the industry. You can see a full rundown of the types of payouts you can expect in our odds table.

👮 Is 888sport safe?

Yes, 888sport is safe. It's licensed by the National Gambling Office under licence number L1160654W000324. You can see all the information about 888 Holdings, PLC in our section about the company.