Best Football Betting Sites: UK’s Top Football Bookmakers for 2024
The best football betting sites reviewed and ranked. We look at bet types, odds, markets and leagues; and we’ve highlighted our top 5 football betting sites below.
| Football Betting Site | Bonus | Markets | Highlights | Secure Link | ||
|---|---|---|---|---|---|---|
| BetTarget | Get £15 When You Bet £10 | 150+ | Top football odds, Great markets, Few streaming options | Visit Site! | Full T&Cs Apply! New customers only. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller, & PayPal not eligible. | |
| Betiton | Get £10 When You Bet £15 | 145+ | Top football payouts, Choice of payments, In-play options | Visit Site! | Full T&Cs Apply! 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. | |
| 10bet | 100% up to £50 on first bet | 140+ | Top mobile option, Lots of promos, Slow live chat | Visit Site! | Full T&Cs Apply! New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ | |
| bet365 | Bet £10 Get £30 In Free Bets | 150+ | Great live streams, Fantastic bet types, Limited promos | Visit Site! | Full T&Cs Apply! Open Account Offer. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration Required | |
| BetVictor | Bet £10 Get £30 in Free Bets | 145+ | Good odds, Great football markets, No streaming | Visit Site! | Full T&Cs Apply! 18+ New customers only. Opt in, bet £10 (odds 2.00+) on any football market within 7 days of registration. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple Pay payments only. Click for T&Cs. Please Gamble Responsibly. |
These football betting sites have been personally tested by Luke Andrews. The ranking uses bookmakers that are fully licensed by the UKGC.
Football Betting Sites Reviewed
1. BetTarget
BetTarget is our favourite bookie for football. They offer great value odds, and their website and mobile is easy to use, with a clearly defined betslip. Meaning you can place a bet quickly and easily.
- Football Markets: 150+
- Bet Types: 38+
Get £15 in Free Bets
- Great Betslip
- Free Bet Welcome Offer of £15
2. Betiton
Betiton has a strong free bet offer for football fans, and extensive market coverage. Furthermore, they cover most leagues and offer enough markets to keep you satisfied. Overall they are a good choice.
- Football Markets: 145+
- Bet Types: 36+
Get £10 in Free Bets
- Great All-Rounder
- Free Bet Welcome Offer of £10
3. 10bet
10bet offer a great welcome bonus for football, with up to £50 available. What’s more they offer extensive coverage of all football leagues. Their in-play offering is not as extensive, but is still reasonable.
- Football Markets: 140+
- Bet Types: 37+
Get £50 50% Deposit Match
- 140+ Football Betting Markets
- Deposit Match Welcome Offer
4. bet365
bet365 are one of the pioneers of football betting. They introduced many a new feature, and their cashout is still the best. They even offer some live streams, and their bet builder function is also top-notch. Overall, they are pretty good.
- Football Markets: 150+
- Bet Types: 39+
Bet £10 Get £30 in Free Bets
- 150+ Football Betting Markets
- Free Bet Welcome Offer of £30
5. BetVictor
BetVictor is also another staple of the football betting scene. Although, their primary focus is horse racing, they still offer fantastic football coverage. Including all the regular features you’d expect, such as the bet builder function.
- Football Markets: 145+
- Bet Types: 37+
Get £40 in Free Bets
- 145+ Football Betting Markets
- Free Bet Welcome Offer of £40
How We Rank Football Betting Sites
Whether you are searching for niche football betting sites, or you are just generally searching for a good all-rounder football bookmaker, there is a list of criteria that can help us rank the sites. The following sections will cover the most important criteria when selecting an online bookmaker from our UK betting sites list for football. A summary of which you can find below:
- Odds on Offer
- Football Betting Offers
- Football Markets
- Bet Types
- In-Play Options
- Licensing/Security & Responsible Gambling
The Best Football Odds
One thing that will interest all potential punters is how good the odds are at each bookie. Below we’ve listed the 5 best football betting sites with the best odds for popular leagues and tournaments. So whether you’re interested in wagering on the Premier League, the Championship or other European leagues, you’ll find the required information right here.
| Football Betting Site | Premier League | Championship | Champions League | Europa League | La Liga |
|---|---|---|---|---|---|
| BetVictor | 95.14% | 95.11% | 96.30% | 95.04% | 94.78% |
| Betiton | 97.60% | 95.38% | 97.65% | 95.38% | 92.44% |
| bet365 | 97.19% | 95.23% | 93.39% | 95.30% | 96.04% |
| 10bet | 95.36% | 93.60% | 94.18% | 94.10% | 93.90% |
| BetTarget | 95.36% | 93.70% | 94.28% | 94.22% | 93.91% |
The quality of the odds is a hugely important factor for success when placing wagers on the sport. Staying sensible to what constitutes ‘fair odds’ is one of the best betting tips football we can give you for now. So much so, that we’ve detailed the best betting sites for payouts elsewhere on the site. You can also learn about how to work out the bookmaker’s margin for yourself on the go. Online football betting generally has much better odds than what you’ll find in a betting shop, which is just another advantage of betting on football online.
The Most Popular Football Betting Markets
One of the best things about online football betting is the range of bet types that are available. While that doesn’t make finding the best odds football any easier, it gives you some room to maneuver. There are literally hundreds, which keeps things interesting and means there are many different ways to turn a profit. We’ve detailed all the major football betting markets below, with all the major football bet types covered in-depth on our dedicated page.
Match Result
The simplest of betting markets, and most popular, is predicting the full-time result. Whether it is home win, draw, or away win. It is the easiest of markets and is offered for every football match.
BTTS
BTTS stands for both teams to score. This means you predict whether both teams will score a goal or not in the full 90 minutes. The match result does no affect things. It is a good option if you think it will be a high-scoring match.
First/Anytime Goalscorer
Another popular market is predicting the first goalscorer in a game. The odds are usually a bit longer here, but you can reduce the odds by choosing the anytime goalscorer option instead. This means you think a certain player will score at any point during the match.
Half Time Result
Basically the same type of market as the match result, except for the half-time result. This could be a good bet if you think a certain team starts slower, and is likely to be trailing at the half.
Player to be Carded
This is a simple enough football betting market. All you do is predict that a player will end up being carded, similar to predicting a goalscorer. It’s a popular in-play market as you can see when a player is losing their head in a match!
Under/Over Goals
This is a simple market with only two possible outcomes. You predict whether there will be a more or less than a certain number of goals in match. Usually, the standard is 2.5 goals in match. If you predict over, that means you expect three goals or more to be scored, if you predict under, you expect two or less. Obviously, this line will change depending on the match.
Match Result and BTTS
This market is a combination of two previously mentioned bets. For it to win, you need the correct match result and the BTTS prediction to win in a combination. It increases the odds slightly and is a popular way to increase the potential payout.
With the arrival of the bet builder, you can now also make you own bets, combining a number of these betting types. It’s a great feature and has revolutionised betting.
Football Betting Sites and Leagues You Can Bet On
Betting on the Premier League is the most common strategy for punters in the UK, but there is also a whole world of opportunities outside of this. Of course, there are UK based competitions. The Championship, League 1 and League 2 see a substantial amount of online action every week. Most of the bookies we’ve featured will also offer lower leagues from the UK, along with the major cup competitions, like the FA and EFL Cup. Here are the best-performing operators when football markets are concerned.
- Betiton – (Best for Champions League Odds)
- BetVictor – (Top La Liga Football Betting Markets)
- bet365 – (Recommended Championship Odds)
- BetTarget – (All-Round Good Football Wagering Markets)
- 10bet – (Top-Rated Bundesliga Betting Markets)
After the boom of online betting in the mid-2000s, football events from all over the world became available to bet on and football is one of the biggest markets. Of course, there are Europe’s other major leagues, such as La Liga, Serie A and the Bundesliga, as well as the lower divisions from these countries. The level of coverage really is insane and means there are usually football bets available 24 hours a day.
All of the leagues listed below should be found at the top football betting sites:
In-Play Football Betting & Live Streaming
The best football betting sites have been revolutionised by the introduction of live or in-play betting. Most of the best betting sites have live streams for football matches, often from across the world. This enables punters to watch the games in almost real-time to get a better idea of what the likely outcomes are.
£30 in Free Bets
- Best for live football betting
- Top in-play action
The advantages of in-play football betting are numerous and the differences from the way standard wagers are made are not that big. We’ve covered how in-play betting works in great detail on this website and you can check it out for some key approaches to live betting. Furthermore, cash out has also been developed. We have reviewd the best football cash out sites in more detail.
Luke Andrews – Betting Expert
“In-play betting has revolutionised football betting and has transformed how we watch the game. That’s why we love bet365, who have mastered this art form. Cash outs are quick and easy”.
Football Betting Offers: Bonuses & Promotions
There are usually specific Football betting offers available to claim. Exactly what the promotion is differs between the different operators. There are a few that are common among most football betting sites:
- Free Bets
- Deposit Bonus
- Enhanced Odds/Odds Boost
- Early payout
- Acca Insurance
- Bore draw – money back
Accumulator bonuses are one type of football promotion that most have available in one form or another. This promotion gives winning accumulators a percentage winning bonus based on the number of selections in the accumulator. The percentage bonus relevant to each number of selections changes from bookie to bookie, but some operators offer up to a 100% bonus on accumulators of around 12 selections.
£15 When You Bet £10
- Best football bonus
- Top odds and offers for all leagues
Money back as a free bet offer is one of the other common football betting offers. These promotions offer insurance through getting your money back as a free bet, should the bet lose. They are mostly associated with games that end 0-0 or with goalscorer bets. There are many more football promotions available which you can learn more about on our report on which bookmakers have the best promotions.
Football Betting Tips
Sooner or later, every punter’s prediction hit wide off the mark. The key thing to remember is that you can afford to be wrong as long as you are right most of the time. For that to happen, you need to implement the right approach to online wagering on football. Next, will present the top tips.
- Accumulators with 3-4 selections are optimal
- Scan the low-tier leagues for gems (advantageous odds)
- Over/Under bets work miracles in derbies
- Live betting is generally richer in markets
- Set up a hedge bet by combining an outright with a fixture bet.
- Always analyse head-to-head clashes and the last 5 results
The reason we think these are some of the best football betting tips is that they are not advanced moves but the logical thing to do. That is, everyone can make use of them. It really doesn’t take much experience to see that you can easily base all sorts of viable football betting strategies off of the practical advice we give here. Start your routine by making the analysis we suggested in the sixth tip. The top teams in the Premier League are good front-runners and rarely make missteps.
Responsible Gambling
As the saying goes, “bet with your head”. Each bookie should have tools in place to allow you to bet in a safe environment. It goes without saying that they should possess a UKGC licence, but they should also allow you to impose bet limits, and allow you to take a time out. If you ever feel like you need help you can reach out to organisations such as GAMSTOP and GambleAware.
Conclusion
As we have set out on this page, there are many criteria that we can assess to help us determine which are the best football betting sites. These include looking at markets, bet types, odds, and bonuses. Our recommendation for a great all-around football betting site is undoubtedly BetTarget where you’ll find tons of markets, bet types and promotions to keep any football fan happy.
£15 When You Bet £10
- Best for football betting
- Great football markets and odds