Best Betting Sites in Sweden for 2024

The best betting sites in Sweden ranked. Find our top picks, bonuses, plus info on local gambling laws. Everything you need is provided as straightforward and helpful information.

List of Betting Sites in SE

• 🥇 Pinnacle ✪ Best Betting Site in Sweden
• 🥈 bet365 ✪ Great for Football Bets
• 🥉 Mr Green ✪ Top Deposit Bonus
• ⭐ Smarkets ✪ Great Betting Markets
• ⭐ William Hill ✪ Best Site for Live Bets

By exploring Sweden’s betting scene, we’ve identified top online sportsbooks and presented them in an easy-to-follow list. Each offers unique benefits that can match your preferences. Below, we have categorized the bookmakers, highlighting their best features.

In the following sections, we will take you through several topics covering diverse elements of sports betting. We use the framework of our key performance indicator system. Keep reading to discover information to assist you with your decision on where to begin.

Those looking for the best sports betting sites in Sweden will find our review helpful for refining your search. We take a very structured and systematic approach to ranking sportsbooks using the performance indicators listed above. With our team of industry experts, we give you the flexibility to find your perfect operator.

The Regulation of Sports Betting in Sweden

Since betting sites were introduced, they have been heavily regulated by the Swedish gambling commission. Their initial aim was to further sanction online bookmakers by limiting the number of international firms; however, this was overturned. Sweden has four major land-based casinos, 3 of which are in the capital of Stockholm, a city that plays host to a thriving gambling scene.

Since making online betting sites legal in Sweden, the country has seen new gambling destinations pop up frequently. Sweden has a particular fondness of card-based games according to the 2015 study by the gaming commission.

There are a huge number of options for Swedish gamblers in both land-based and online formats. As all the firms are well regulated, you can feel safe and secure.

• Hillside (Sports) ENC – (bet365) – License No 18Li7597
• Mr Green Limited – (Mr Green) – License No MGA/CRP/121/2006
• Smarkets (Malta) Limited – (Smarkets) – License No 39173
• Evoke Gaming Ltd (Evoke) – (William Hill ) – License No MGA/CRP/121/2006-01
• Marketplay LTD – (mr.play) – License No MGA/CRP/148/2007
• BML Group Ltd – (Betsafe) – License No MGA/CRP/108/2004

How to Open an Account at a Swedish Bookmaker

Signing in at an online betting site is easy and speedy. Our table below lists three necessary steps to open an account with any legal sportsbook. Here is what you need to do:

These steps can help you speed up the process and start your online betting journey faster. Remember, the sign-up/register button is usually located at the top of the screen. Once you click it, follow the instructions carefully and make sure everything is accurate to avoid future hiccups.

How We Choose the Best Betting Sites

Our ranking system for identifying the top betting sites is rigorous, utilizing a comprehensive framework that considers all vital criteria. This objective approach ensures the finest details distinguishing similar platforms. Below, you can find each one in detail:

Sports and Leagues on Offer

One of our priorities is to evaluate the competitive markets at the top betting sites. They must have a wide coverage, multiple bet types, and competitive odds to rank well. Take a look at the most bet-on sports:

Different Betting Types

As football is the most popular sport, each online sportsbook that offers more applicable betting variety is ranked better. The following wager types for football are what each leading platform should offer:

Payout, Odds and Lines at the Best Bookies

When deciding which platform to use, odds are a unique aspect to consider. Experienced gamblers will be able to identify high payout platforms and take advantage of them. However, if you are new to the setup, it can be confusing to chase the best odds constantly. The list below shows some of the top betting sites based on their payout rates:

• Pinnacle – 93.76% Payout Rate
• bet365 – 94.12% Payout Rate
• Mr Green – 98.06% Payout Rate
• Smarkets – 93.50% Payout Rate
• William Hill – 94.24% Payout Rate
• mr.play – 95.14% Payout Rate
• Betsafe – 94.54% Payout Rate

Bookmaker Offers: Free Bets, Bonuses and Betting Sites Promotions

One of the industry’s most practical methods of attracting players is the welcome offers. Sportsbook promotions can usually be categorized as deposit matches, enhanced odds, or free bets, all of which are extremely beneficial. Below are the best bonuses for Swedes:

• Best Bonus in Sweden – Pinnacle
• Free Bets Offer – bet365
• Enhanced Odds – Mr Green
• Best Sign-Up Offer – Smarkets
• Ongoing Promotions – William Hill

When analysing welcome betting bonuses, we first check the terms and conditions. These are important aspects about the betting sites in Sweden you should always consider. Wagering requirements, minimum odds, and excluded payment methods are all things you should watch out for. Stay away from the bookmaker if those look unrealistic.

Safety and Security

The volatile online gaming market requires a cautious approach when choosing a platform. It is expected to have security concerns when signing up to a new sportsbook. Our experts recommend the safest online betting sites which are fully licensed. Secure betting sites should always work with some of the following organizations:

Betting Apps and Mobile Platform

Betting apps should offer a user-friendly interface, swift navigation, and a rich list of betting markets and sports. They should ensure secure, diverse payment options, offer live streaming and provide timely updates for in-play betting. Below, we have given you details on the best sports betting apps available in Sweden:

• Pinnacle Mobile App – Quick Load Times
• bet365 Mobile App – Fantastic Native App
• Mr Green Mobile App – Seamless Navigation
• Smarkets Mobile App – Rapid Bet Placement
• William Hill Mobile App – Quick Load Times
• mr.play Mobile App – Massive Market Variety
• Betsafe Mobile App – Great Interface

In-Play Betting & Live Streaming

To judge a bookmaker’s in-play offering, we assess the diversity of live betting options across sports, the speed and accuracy of odds updates, and the availability of streaming services. That should all be very similar to what they offer on desktop. Additionally, seamless platform functionality and reliable customer support during live events are crucial for an optimal in-play betting experience.

Payment Methods Available at Swedish Betting Sites

When making deposits at an online sportsbook, it is crucial to know that you are using a quality site that is both safe and efficient. There must be a wide variety of banking and eWallet options, fair deposit limits, and reasonable withdrawal times. Here are the most popular payments offered by lawful Swedish betting sites:

Extra Features Bookmakers Offer

Several extra features can greatly improve the overall quality of an online sportsbook. We are always on the lookout for new, innovative implementations that elevate the experience. Aspects such as cash out, live betting, and bet builder aggregate contribution to the sportsbook rankings. Below are some examples of the best extra features currently available at the best betting sites.

Betting Site Customer Service Standards

Customer service is crucial to the reputation of a sports site, and many need to deliver acceptable standards of user interaction to rank better. Some are for more urgent requests, while others take time for a reply. The table below shows the five most popular customer service methods offered by the best betting sites in Sweden.

Conclusion

The gambling industry is growing every year. There are numerous trustworthy online betting sites that offer a variety of betting types, sports, and markets. Ranking bookmakers is a thorough procedure requiring extensive research and considering essential factors. Here are the results, illustrating the best sportsbooks in Sweden:

• Pinnacle – Best Betting Site
• bet365 – Top Football Markets
• Mr Green – Great for In-Play
• Smarkets – Easy to Navigate
• William Hill – Great Customer Rewards
• mr.play – A Wide Variety of Markets
• Betsafe – Lots of Football Odds

Our review has covered almost every dimension of the sportsbook framework you’re likely to encounter. You should have the know-how to choose a betting site that suits your preferences and criteria.

Frequently Asked Questions

What are the best betting sites in Sweden?

There are many top betting sites in Sweden. We think that #1 is Pinnacle, #2 bet365, and #3 Mr Green.

What betting offers can I find at Swedish sportsbooks?

You can find many betting offers in Sweden from the straightforward deposit bonus, to free bet offers and enhanced payout deals. Check out our top ranked welcome bonuses at the top of this review.

Is betting legal in Sweden?

Certain aspects of sports betting are legal, but the majority of gambling sits in a legal grey area with most casinos and online bookmakers being unregulated. Check out more on sports betting regulation Sweden at the relevant section in this review.