bet365 Review: The World-Famous Online Sportsbook

The Sports Markets and Betting Types

The bet365 sports betting lobby is stocked with a massive number of local and international sports leagues and divisions. There are nearly 40 sports categories to wager on, with thousands of markets available throughout the year. Importantly for Swedish bettors, the site even sometimes accepts bets on local ice hockey leagues.

Other available popular sports include football, tennis, ice hockey, basketball, golf and motorsports. Of course, these include major Swedish sports leagues such as the Allsvenskan and Swedish Hockey League. The lobby also accepts wagers on eSports. In the following table, you can find a selection of the most popular leagues to wager on at bet365.

There are plenty of different betting types available for sports wagering at bet365, These include line bets, spreads, handicaps, futures, head-to-heads, over/under bets, exotics and player props. As usual, soccer has the widest selection. These can be made as both singles and multi-bets, which we will explore more shortly.

It’s clear to see why bet365 is such a renowned and popular bookmaker and we are extremely impressed with the betting options at this operator. In addition to major popular sports, there are plenty of obscure categories such as politics and TV events that can be wagered on.

Live Betting & Streaming

The most fast-paced and thrilling way to wager on sports is live betting, which is undoubtedly the most popular betting option at the bet365 Sweden site. You just need to head to the in-play lobby to find a myriad of odds for events that are in progress.

In the live betting tab, you can either scroll down a list of featured events or filter games based on sports categories. As live betting requires you to rely on your own research, the site provides in-depth statistics and game insights. Odds will fluctuate throughout the game, so you’ll need to be fast to claim the best prices.

The biggest highlight of the bet365 live lobby is that you can stream sports events as you wager on them. This is quite rare in Sweden so it’s a major perk. Available sports to stream include football, golf, tennis and a huge selection of international horse races.

Multiples Bets

If you’re looking for an alternative to single betting, bet365 has you covered. You are able to make multiple market selections and calculate the odds of all as a single wager. Called a parlay bet at bet365, you can add up to 20 markets to your multi bet.

When you are playing a parlay bet365 sports bet, just keep in mind that for the entire wager to be successful, every leg must win. This is why the odds shrink as you add more markets. Therefore, we recommend only betting on around 3 selections if you’re new to multis.

If you want to protect your bet, bet365 also supports system bets. System bets are similar to multis though can still award payouts if only several markets are successful. Different system bets will be recommended at the bottom of your bet slip.

Bet365 Sweden: Minimum Bets and Maximum Payouts

Most bookmakers apply caps on how much can be won on a single bet as well as minimum bets. At bet365, the maximum payouts are mandated according to different sports. No matter which sport you bet on at bet365, the minimum wager is 1 Kr, which is decent considering the high payouts.

The maximum bet win can be anywhere between 50,000 Kr and 20,000,00 Kr, a staggering variance that ensures that high rollers have something to wager. The sport with the highest maximum payout is football, though this depends on which league is bet on. You can find a breakdown of the site’s maximums in its terms and conditions.

The bet365 Odds Levels

Before signing up to any online bookmaker site, it’s worth taking the time to check that the platform is offering competitive odds compared to other major sites. We were pleased to find that, bet365 offers odds that are similar to its competitors or even better. This is generally informed by the average house edge of roughly 5%.

Different sports have varying payout percentages based on the popularity and profitability of their leagues. Some of the best bet365 odds can be found for sports such as football, tennis and ice hockey. Below, we’ve provided the average odds for the most popular sports markets at bet365.

The live odds at bet365 were also found to be very fair. We committed to live odds comparison research of several in-play matches and found that bet365 frequently beat the live odds of other top sites. We do want to acknowledge that live odds change frequently though, so top prices aren’t always guaranteed.

You can choose how odds are displayed, whether that be in American, Fractional or Decimal display. Swedes tend to prefer the decimal system as it’s easier to gauge the returns if you’re successful.

Accepted Payment Methods

Bet365 accepts several payment types from the most popular payment providers to appeal to a wide array of sports bettors. These include credit cards, eWallets, prepaid cards and bank transfers. It’s important to understand that different payments have different characteristics, hence why we’ve listed them below.

As you see, there are varying deposit minimums and transaction times according to each method. For the fastest and least restrictive method, we recommend using ecoPayz. That said, you may be restricted from using this method to claim deposit bonuses, so consider using a credit card for your initial deposit.

The Web Platform

There are few bookmakers that have platforms as high-quality as bet365, and it’s for this reason that we believe the site is as reputable as it is. The web design is a highlight of our bet365 review, and we struggled to point out any major flaws that negatively impacted the user experience.

The site utilizes uniform branding and colours across the entire site, with grey, green and yellow being the primary colours. This sleek and attractive interface provides the site with a professional atmosphere. Navigating through the lobbies and pages is easy, and the betting options are well categorized.

The website loads quickly and we faced no technical issues. Whether it was creating an account or making deposits, the follow-through from account creation to placing a bet was seamless and intuitive.

How to Place a Bet

Making your wagers couldn’t be easier with the bet365 betting system. After you’ve created your account, you just need to search through the betting lobby to select your favourite sports and markets. The lobby is well organized so that you’ll have no issues finding what you’re after.

To create a bet, click on the odds and markets and they’ll be added to the bet slip. If you make multiple selections, you’ll be able to choose whether their singles, multi bets or system bets. You then just need to set your stake. We’ve provided a more in-depth explanation of the betting steps below.

• [1] Open an Account Provide your identity details and verify your identity to create an account. Make a deposit and claim your welcome bonus.
• [2] Find Sports Market Find the sports and markets you want to bet on through the lobby. Click on the odds to add them to your bet slip.
• [3] Enter Stake Choose whether you want to make a single, multi or system bet. Set your stake, then click to Place Bet. Confirm the wager to lock it in.

The process is exactly the same when you’re making in-play bets, though the odds and markets will be presented in the In-Play betting section. If you wish, you can add a mix of live and pre-match odds to your bet slip. You can even choose to make a Banker bet when you make more than three selections.

As odds quickly fluctuate for live events, you will need to place your bets quickly or risk losing out on the offers.

About bet365

Since its beginnings as an English bookmaker in 2000, bet365 has grown to become one of the largest and most trusted online gambling sites in the world. In the upcoming sections, we’ll explore more about the company’s history and its operations, including its customer support and licensing details.

A Deeper Look at the Business

Bet365 was founded by CEO Denise Coates in Stoke-on-Trent, whereupon it quickly earned a name for itself for its revolutionary platform and betting technology. It has since expanded to offer online casinos and poker in dozens of countries around the world, with annual revenues topping 35 billion kr.

Bet365 employs more than 4,500 people and has offices in the UK, Malta, Gibraltar and Australia. The site is one of the very few independent bookmakers that have yet to be bought out by major global giants. Instead, the company has continued to acquire other online casino and betting brands.

The company has won numerous awards and sponsors several major sports teams, including Premier League teams Newcastle and Leicester and Cricket Australia. The company is also a major sponsor of the Stoke City Football Club, for which Denise Coates’ brother Peter is the chairman.

Customer Support

One important element to consider before you choose a new sportsbook is the quality and diversity of its customer service options. Great bookmakers understand that players have different needs when it comes to customer support. Therefore, it’s essential that several methods are available at all hours of the day.

We were pleased to find in this bet365 review that day-time and night-time bettors are catered to with a 24/7 live chat option. We recommend live chat for the quickest and most helpful response. If your enquiry is not urgent, you are able to send an email or look for answers in the FAQ section.

We were satisfied to experience the fast and friendly customer service with professional support agents. Support is available in English, German and Spanish among many other languages. Although we don’t expect many issues to arise for you at such a high-quality site, it’s always good to know that you’re covered.

Licensing, Safety & Security

In Sweden, there are legal requirements that operators must meet to hold a license. This helps reduce the risk of signing up to untrustworthy sites, but it can still happen. This is why only recommended bettings sites that have been licensed by the Swedish Spelinspektionen.

Fortunately, bet365 is also licensed in several major iGaming jurisdictions including the UK and Malta. The Swedish regulatory system, alongside these two, are some of the strictest in the world. License holders must use SSL encryption technology to safeguard their users’ private information from hackers and be independently tested for fairness.

The bet365 sports betting platform also collaborates with responsible gambling organizations such as Gambling Therapy. To protect vulnerable players, the site utilizes self-exclusion timers and self-limitation mechanisms. It also prevents underage people from joining by using KYC verification.

Bonus Points Round

As we wrap up our bet365 review, we want to mention a few more features that are worth considering. In this section, we’ve awarded extra points for the bookie’s special features, including whether it offers novelty markets, special promotions, sponsorships, live streams and if it has won any awards.

This is one of the rare occasions where a bookmaker has earned all bonus points. The site offers a number of live streams opportunities and, as we’ve covered, sponsors several major sporting institutions. As for the awards category, bet365 was named Online Sports Betting Operator of the year at the Global Gaming Awards in 2021.

• Live Streams 3/3
• Sponsorships 3/3
• Awards 2/2
• Extra Markets 1/1
• Bonuses 1/1
• Bonus Points 10

As for the extra markets category, the bet365 betting lobby offers odds on uncommon markets such as esports, politics and entertainment. There are also regular promotions for new players and loyal customers are frequently rewarded with reload bonuses and a spending-based loyalty scheme.

Conclusion

Now that we’ve concluded this bet365 review, we can safely say that this is a must-try bookmaker that has clearly earned its strong reputation. With over 30 different sports categories to bet on and thousands of markets, users have comprehensive betting options at their fingertips.

The web platform is beautiful, fast and easy to use and the bet365 odds are on par with the very best betting sites. The in-play betting lobby offers markets on the most popular live sporting events, and the collapsible betting slip facilitates a seamless betting experience. The inclusion of 24/7 support also indicates a firm dedication to customer satisfaction.

Players also have many betting options, with the site facilitating detailed system bets and an array of interesting combinations. The customer support service is available 24/7 and there is detailed FAQs and bookmaker information listed in easy-to-find places. This bookie has fairly and squarely earned its place at the top of our list of best Swedish betting sites.

FAQs

Are you looking for fast answers to your questions about the bet365 sports betting site? If so, you will find some important information about this top sportsbook in our dedicated FAQ section below. If you still have any questions that we have not answered, send us an email to info@bestbettingsites.com and one of our expert reviewers will get back to you with an answer as soon as possible.

 📺 Can I place a live bet at bet365?

  Yes, you can place a live bet with bet365. The Live tab features plenty of in-play betting markets. You can either scroll and make selections through the Highlights, filter markets based on sports or choose individual events to see helpful statistics. You are even able to live stream some matches as you bet on them.  

 🏆 Does bet365 have a welcome bonus?

  Yes, bet365 has a new player welcome bonus. The bet365 sign up offer can be claimed as soon as you sign up, though you may first need to make a qualifying deposit or bet. Your bonus will also be subject to certain restrictions such as minimum odds and wagering requirements. You can find these details within the terms and conditions.  

 🔍 What are the bet365 odds levels like?

  The odds at bet365 are both competitive and fair. The bet365 odds have been formulated according to the latest data provided by official sports leagues. The odds are informed by the varying payout percentages of each sport, meaning that there are some variances depending on what you play.

 💻 What are the customer service options available at bet365?

  Players will be pleased with the helpful customer support options at bet365. These include an email address and live chat. We recommend the live chat option as it is the fastest and most helpful, and it is also available 24/7. Support is available in English, German, Spanish and other languages.