The Pinnacle Review – Best Place for Sports Betting in Sweden

Pinnacle is one of the oldest online bookmakers in Sweden. The former Pinnacle Sports stands out with a diverse portfolio of markets, wagering types, and excellent mobile compatibility. Continue with our dedicated Pinnacle review and discover valuable information about all the odds, sports, and betting options!

Our Rating of Pinnacle - SwedenSweden Flag

Overview – One Click to Your Topic
Sports to bet on 24+
Avg. markets 15+
Live streaming No
Payout rate 97.05%
Sponsorship N/A
Languages offered Swedish, Spanish, Russian, Portuguese, Norwegian
Customer service Phone/Email
Gambling license Spelinspektionen Number: 18Li12898
Coming Soon
Play Here Visit Site!
Website www.pinnacle.se
Overall Rating 4.8/5
Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+

In addition to all primary elements, we will introduce other essential aspects of the platform as well. Don’t miss our detailed overview of the customer service department, site’s functionality and encryption, and obtained licenses! In the end, we’ll introduce the parent company and more interesting facts about the operator!

Huge Variety of Pinnacle Sports Markets

Let’s begin our Pinnacle review with the sports to bet on. Currently, the platform offers over 24 markets, including the most popular ones – football, basketball, tennis, and ice hockey. Esports are an important part of the operator’s portfolio. Rarer sports, like Futsal, Ski Jumping, and Darts are also available!

All Sports and Betting Types

The Pinnacle active sports markets often change as the operator is always trying to best accommodate its members. For example, exotic options like politics may not always be available. Anyway, we found no major missings in the product’s library. Besides the aforementioned sports, you’ll find rugby, handball, golf, cricket, etc.

The football matches are the most, almost always exceeding 1,000. All main European leagues are active, including Premier League, La Liga, Bundesliga, and Serie A. You’ll find lower division as well but not from all countries. Fans of eSports can enjoy hundreds of CS: GO, Dota 2, and LoL games.

The Most Popular Sports Markets at Pinnacle
Football (44) Basketball (7) Ice Hockey (6) Tennis (29) Golf (13)
EPL NBA NHL ATP Masters The Masters
Serie A NCAA NCAA Wimbledon PGA
La Liga Liga ACB KHL US Open US Open
Bundesliga Turkey Super Lig MHL French Open Bermuda Championship
MLS Bundesliga VHL Australian Open WGC-HSBC Champs
Eredivisie Elite Ligue AHL ITF British Open

In addition to this huge variety of markets, Pinnacle provides a huge number of available betting types. For example, on each match, you can choose from over 60 options. Besides total, you can wager on corners, multiway handicaps, exact result, No Bet, money lines, etc.

The betting types differ in different sports, of course. Fans of tennis, for example, will find fewer markets. Overall, we can admit that Pinnacle deserves its fantastic reputation. Seasoned punters will surely find exciting games and events to place their bets on. However, newbies may feel a little confused at the beginning.

Live Betting & Streaming

The Pinnacle Sweden platform offers hundreds of live betting events every day. Currently they are related to five sports only – football, basketball, baseball, American football, and eSports. The Live Centre section provides an advanced look at the game’s progress in real time. Bets can be made in the same way as usual.

Although the football market supplies hundreds of matches for in-play betting, the number of available sports is disappointing. For example, ice hockey is no less popular in Sweden, and the site offers plenty of games. However, wagers stop with the start of the respective match.

The lack of live streams is another drawback of Pinnacle. In general, not many operators in Sweden provide that service. Still, the quality of experience changes dramatically if you are able to watch the football match, for example, and place bets in a single click! Undoubtedly, an element that is worth improving!

Accumulator Bets

The Pinnacle sports betting site allows up to 10 different selections per Bet Slip. You can play them separately via the Single Bets screen or arrange them in an accumulator wager. If you choose the second option, keep in mind that your stake will multiply the total odds of all selections.

We have seen operators offering larger multiples, but 10 is good enough in our opinion. Keep in mind that with each additional selection, your chances of taking the profit are greatly reduced. Every single wager in your Bet Slip must be completed for this to happen.

There is no information for Pinnacle to prohibit the system bets! However, 10 selections exclude some of the most popular ones, like Yankee, Super Yankee, and Goliath. Others, however, remain possible, including Heinz, Trixie, and Patent. Systems are more profitable than random accumulators, but the risk usually remains very high!

Pinnacle Sweden: Bet and Win Limits

The operator has a beneficial policy when it comes to betting limits. Every sport and almost every event has a unique wagering cap that can’t be exceeded. It’s visible next to the respective odds on your Slip. Generally, the minimum stake amount is around 8 kr, while the maximum can overpass several million kronor!

Тhe less risk-averse players might feel slightly uncomfortable because of that, while high-rollers will be on the opposite side. The maximum parlay profit per day is limited, according to the operator’s Terms & Conditions page. On the other hand, arbitrage betting is allowed, and Pinnacle’s Winners Welcome policy protects the constantly winning accounts.

Odds & Payout Rates 9

In most cases, Pinnacle odds are among the highest on the market. The highest rates can be expected on the eSports, Winter Sports, and Football markets. They often exceed 98.50%, which means that the bookmaker operates with a really low margin. On the lower side, odds rarely drop under 96%.

Our experts calculated the payout rates of thousands of events to create the table below. As you can see, the football RTPs move in a great rage from 96.35 to 98.35%. The ice hockey and tennis rates are similar, with average coefficients of around 97%.

Odds Levels for the Largest Sports Markets
  • .
  • ..
  • .....
  • Return to Player (%)

The live betting fans know that the numbers shared above don’t apply to them. The reason is the serious odds fluctuations during the event. A single goal in a football match can turn the coefficients upside down. Still, the live sports betting payout rates at Pinnacle remain outstanding.

Calculating the exact RTPs of live events is done in the same way, through the same formula. The operator offers a few very useful betting resources on its site, including a Margin Calculator. You can use it every time odds change and decide whether it’s worth placing a wager!

Deposit and Withdrawal Payment Methods

In the next table, you can see the available payment methods for Swedish players. As you can see, you can use widespread cards, like VISA and MasterCard, together with various trusted e-wallets. For the time being, the operator doesn’t offer cryptocurrencies, but that may change in the near future!

Payment Methods Withdrawal Limits Deposit Limits Withdrawal Time Deposit Time Fees
Mastercard 250 kr – 40 000 kr 70 kr – 45 000 kr 1-5 working days Instant Free – 10%
Visa 250 kr – 40 000 kr 70 kr – 45 000 kr 1-5 working days Instant Free – 10%
Neteller 70 kr – 325 000 kr 70 kr – 325 000 kr 1-5 working days Instant Free – 10%
ecoPayz 70 kr – N/A 70 kr – N/A 1-5 working days Instant Free – 10%
Skrill 70 kr – 400 000 kr 70 kr – N/A 1-5 working days Instant Free – 10%
Trustly 70 kr – 450 000 kr 70 kr – 450 000 kr 1-3 working days Instant Free – 10%

All payment methods act almost identically in terms of deposit and withdrawal times. They require 1 to 3 or 5 business days for cashouts, while the account funding is instant. Trustly provides the widest limits – 70 kr to 450 000 kr. As usual, VISA and MasterCard perform worse in that regard.

Platform Design, Functionality & Navigation

Our Pinnacle review continues with information about the site’s visual appearance. At first glance, the platform looks standard, with sports categories on the left and the Bet Slip on the right. In the middle are visualized all events from the chosen market. Live Centre and Betting Resources are accessible from the top toolbar.

From our experience, the site and all features load fast, which is very important for in-play betting. Sports are categorized according to the number of currently available events, and from A to Z. Overall, the navigation is quick and intuitive.

The Pinnacle betting platform is designed to be practical and easy to use. Plenty of information is available, but on the front page, you’ll see only the essential elements. Nevertheless, the platform is functional and provides an all-around sports betting experience! Perhaps only the live streams are missing, though!

Betting Procedure

If you feel eager to start betting on Pinnacle, you should know that the process is extremely simplified. Of course, you will need to register on the platform first and wait for the verification process to be complete. You can use the time to explore the site and featured services.

When your account is ready, you’ll need to make a deposit and eventually claim the welcome package. Before doing that, we recommend reading the bonus wagering requirements and the bookmaker’s terms and conditions. In the table below, you can find additional information about the first steps to your ultimate Pinnacle experience.

  • [1] Register an Account Pinnacle Register an Account Fill the registration form, providing personal information, like PIN, email address, and country of residence. Copies of your ID documents will be required!
  • [2] Check Sports & Odds Pinnacle Check Sports & Odds Take a look at the sports calendar, the available betting types, and odds. Use the calculators to determine whether the proposed payout rates are fair.
  • [3] Select Bet Amount Pinnacle Select Bet Amount Choose an event, outcome, and enter the stake amount. You can place different bets for singles. Events of the accumulators use the same wager!

Placing a live bet is pretty much the same, but you need to enter the Live Centre section. There, you can use a number of tools, including a liveaboard. You can follow the progress of the game and wait for the best moment to enter into a position.

Odds can drastically change at any moment, and you must be very careful. Keep in mind that a warning message will pop up if the coefficient has changed after you made the order. A double confirmation will be required to proceed further.

Parent Company

In the next several sections, we will provide generic information about the company standing behind Pinnacle Sweden. We will also provide you with valuable information about the operator’s licenses, compulsive gambling policy, and IT security. Check how to contact customer support if any issues arise!

The Operator Under the Microscope

The Malta-based Pinbet (Sverige) Limited is the company responsible for the success of Pinnacle in Sweden. The operator has been live since 2004 and has always tried to deliver the best service on the market. Pinbet Limited is currently employing more than 230 specialists in different areas.

In light of that, the progress of the brand is not such a huge surprise. During the last several years, Pinnacle has signed a few sponsorship agreements with eSports organizations. The support to Malta Vibes CS:GO was followed by an exclusive contract with FlashPoint, a Counter-Strike: Global Offensive league.

All About the Pinnacle Business
Company Support Security Player Protection
Name: Pinbet (Sverige) Limited Live Chat: N/A Encryption: Go Daddy 256bits Deposit Limits: adjustable
Head Office: Level 4, The Penthouse, Suite 2, Ewropa Business Centre, Triq Dun Karm, Birkirkara 9034, Malta Phone: +46200880236 Licence Number: 18Li12898 Betting Limits: adjustable
Owner: N/A Email: kundservice@pinnacle.com Testing Agency: eCOGRA Self-Exclusion: available
Employees: 230+ Fax: N/A Audit Organisation: Spelinspektionen Child Protection: guaranteed
Registered Players: N/A Other: FAQ/Help Center/Contact form Anti-Money Laundering Controls: KYC Partner Organisations: stodlinjen.se

In Sweden, the operator is licensed by the local gambling authority and partners with a few gambling help organizations. Pinnacle is a completely scam-free betting site, offering self-exclusion and child protection policies. The company utilizes the KYC identifying system in terms of anti-money laundering control.

Customer Support – Quality & Accessibility 9

Pinnacle provides responsive and friendly customer service via phone line and an email contact form. It is multilingual and operates 24/7. In addition, users can find useful information in the Help center. It is organized like a FAQ section with plenty of answers to essential questions.

A very important part of our Pinnacle review was to test the speed and quality of the operator’s support. We can confirm that the agents are well prepared and show empathy. The phone line is recommended if you need urgent help. As expected, email responses are much slower.

However, the absence of a live chat is truly disappointing. Nowadays, almost every sports betting platform offers it as it is very convenient for urgent and short questions. Anyway, we rate the Pinnacle support above the average mostly because of the representatives’ professional attitude. Nonetheless, this is an area that requires improvement.

Licensing & Security 9

The Pinnacle sports betting site is absolutely safe and secure! The 256-bit encryption protocols are certified by GoDaddy, a leading company in the IT security sector. Furthermore, eCogra takes care of the final results’ fairness. This is one of the most experienced and reputable auditors in the industry.

The operator provides a few tools to the people suspecting they have a gambling problem. Use the addiction test or follow the self-exclusion procedure to pause yourself from betting. Pinnacles partners with Stodlinjen, an organization that can help you 100% anonymously. Information about parental control is available in the Responsible Gaming section.

Besides a Spelinspektionen permit to operate, the site is also licensed by two of the major gambling authorities worldwide. The Malta Gaming Authority and the Curacao eGaming licenses open many countries to Pinnacle for business. They are also proof that the operator is socially responsible and provides fair play.

Our Bonus Points 9

We are now close to the end of our Pinnacle review, and it’s time to distribute our bonus points. The absence of live streams brings no benefits, but the EGR “Best eSports Operator of the Year 2016” award adds a point. The variety of bonuses has not gone unnoticed either!

Check the table below to see how Pinnacle performs in the different categories. We marked the eSports sponsorships as well. The brand gets only one point because it seems focused on one market only. The many available sports, betting types, including parlays are also a huge advantage!

  • LIVE STREAMS 0/3
  • SPONSORSHIPS 2/3
  • AWARDS 1/2
  • EXTRA MARKETS 1/1
  • BONUSES 1/1
  • BONUS POINTS 5

Our Pinnacle betting experience was rather good, and we had fun during the operator’s evaluation. Honestly, it deserves more bonus points, but we have to stick to our evaluation methodology. The site needs improvements in some elements as well, like the missing live chat and streams, for example!

Final Lines

The last part of this Pinnacle betting review is our verdict, of course. Besides being one of the oldest online bookmakers in Sweden, it’s also one of the best! The great diversity of sports, betting markets, and the excellent odds attract hundreds of punters daily. The beautiful design and functionality must also be appreciated!

The Customer Service department is also an advantage despite the missing live chat. After all, the site navigation is easy, and there is a lot of information in the Help centre. We must mention the impeccable mobile compatibility as well. The platform runs smoothly on Android and iOS devices.

Play Here!
Strengths and Weaknesses of Pinnacle
  • Major Strengths
  • Fully Licensed & Secured
  • Top Odds & Payouts
  • Major Weaknesses
  • Good Customer Service
  • Intuitive Platform Navigation
  • Minor Strengths
  • No Live Streams
  • No Live Chat
  • Minor Weaknesses
  • No Mobile Applications
  • Limited Payment Methods
Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+

On the flip side, a downloadable mobile application will be appreciated by many bettors. Other areas that require improvement are live betting and customer service. But thanks to the tempting Pinnacle odds and despite the mentioned shortcomings, the operator remains among the best Swedish betting sites!

Frequently Asked Questions

In the below-shared FAQ section, you can find our detailed replies to some essential questions. If you have others, don’t hesitate to contact us directly at info@bestbettingsites.com. Pinnacle looks like a great place for sports betting. It is fully licensed, safe, and scam-free!

📺 Can I place a live bet at Pinnacle in Sweden?

Yes, the operator runs a fantastic live betting section, offering numerous matches and sports events every day. Enter the Live Centre section on the site to get access to all of them. Several features and betting resources will also be at your disposal. Find out more about the live betting at Pinnacle.

🏆 Does Pinnacle Sweden have a welcome bonus?

Yes, the bookmaker’s welcome offer is always attractive and available upon first deposit. Loyal members will often find promotions and incentives, like enhanced odds and free bets. The operator welcomes all types of punters and tries to make them feel comfortable to stay and play.

🔍 What are the Pinnacle’s odds levels?

The Pinnacle odds are quite competitive and the bookie operates with relatively low margins. Compared to the other Swedish bookmakers, this is surely one of the best places to be in that regard. For example, the football payout rates reach 98.35%, and the eSports coefficients go even higher, to 98.60%.

💻 What are the customer service options available at Pinnacle Sweden?

Currently, Pinnacle provides a couple of customer service options - phone line and email support. The CS department operates 24/7, and we confirm that the bookmaker's representatives are competent and helpful. Live chat is currently missing, but we are somehow convinced that soon it will not be!