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UK General Election 2024 Betting Guide: Odds, Tips and Bonuses

The UK general election is an event that shapes the entire country, and you can bet on it. But who will rise to power and lead Britain into the future? Our UK general election betting guide has you covered with the odds, rules and bet types for this popular novelty bet. Find an extensive range of markets, and sign-up bonuses.

Best UK General Election Betting Sites for 2024
UK General Election Betting Site Bonus Highlights Rating Bonus Link T&C
Bet £10 & Get £30 In Free Bets 10+ 94.12% 4.9/5 Visit Site Full T&Cs Apply! Open Account Offer. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration Required
Up to £30 In Free Bets 8+ 93.02% 4.8/5 Visit Site! 18+. PlaySafe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum of £10 stake on odds of 1/2  (1.5) or greater on sportsbook (excluding virtual markets). Full T&Cs Apply. https://www.begambleaware.org/. #ad
Bet £10 Get £30 In Free Bets 8+ 93.78% 4.7/5 Visit Site! Full T&Cs Apply! 18+ New customers only. Opt in, bet £10 (odds 2.00+) on any football market within 7 days of registration. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple Pay payments only. Click for T&Cs. Please Gamble Responsibly.
Get £50 in Free Bets 7+ 92.86% 4.6/5 Visit Site! New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs Apply!.
Deposit £20 Get £10 On First Net Losses 8+ 94.87% 4.6/5 Visit Site! Full T&Cs Apply! Use code COMMFREE to trade with 0% commission for 60 days. New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Instant Banking.
Luke Andrews: Editor-in-Chief at BestBettingSites.com
Written by: Luke Andrews
Updated on: 06.08.2024
The top UK General Election betting sites

Top 5 UK General Election Betting Sites

  • 🥇 bet365 ✪ Best General Election Bookie
  • 🥈 William Hill ✪ Great GE Markets
  • 🥉 BetVictor ✪ Great Customer Service
  • Betfred ✪ Value for Money Deposit Bonus
  • Smarkets ✪ Advanced Betting Exchange

Our table above shows the best aspects of each of our online betting sites in the UK. It is important to choose the bookmaker that fits your individual needs. Each betting site has its strengths and unique selling points. Before you place a bet on the general election, look at our summary of top general election betting sites by category below and see what each of them have to offer.

The Best UK General Election Betting Sites by Category:
Best UK General Election Betting Site 2024 bet365
Best for Types of Bets William Hill
Most UK General Election Markets Smarkets
Dedicated Promotions Betfred
Top Offer for New Players BetVictor
Top UK General Election Odds William Hill
Excellent Live Coverage Smarkets
Biggest Sportsbook Welcome Bonus bet365
Top Extra Features BetVictor
Ante-Post UK General Election Markets BetVictor

Whether you want to back your own political views or try to gauge the mood of the nation, you need to find a bookie that appeals to you. And remember, when it’s election time, you need to prepare. You can do that by reading our extensive selection of bookmaker reviews.

The Latest UK General Election Odds 2024

The UK general election betting market for the most seats is usually a two-horse race between Labour and the Conservatives. For the Thursday 4 July 2024 General Election, Labour are clearly favourite to win, so unless you think the Tories will do something spectacular, the odds will be very poor value. This will be the same for the next prime minister odds. Meanwhile, other parties will look to pick up as many seats as they can and increase their vote share, but will not challenge overall.

Next General Election Most Seats Odds
Party Odds Recommended Betting Site Secure Link
Labour 2/17* Visit Site!
Conservative 12/1* Visit Site!
Reform UK 66/1* Visit Site!
Liberal Democrats 200/1* Visit Site!
Any Other Party 500/1* Visit Site!
Green Party 500/1* Visit Site!
* Prices are subject to change. Please check for any changes on the recommended betting site.

Seeing as the next election already seems a foregone conclusion, a good alternative betting market could be predicting the turnout at the election. Some bookies are offering odds for this.

Turnout of Next General Election Odds
Turnout Odds Recommended Betting Site Secure Link
64.49% or Under 4/11* Visit Site!
64.50% or Over 2/1* Visit Site!
* Prices are subject to change. Please check for any changes on the recommended betting site.

Possible Bets

General election time offers a massive variety of markets to gamble on and the sheer number can be overwhelming at first. You can either stick to the main markets or specialise in your own area of knowledge for your UK election betting.

Betting on the Winner

Keep it simple and bet on who will be the overall election winner. The most straightforward way to do this is to bet on which party wins the most seats at Westminster. The UK uses the first past the post electoral system – so this means it will almost certainly be the Conservatives or Labour.

Betting on an Overall Majority

The setup of the UK political system means that elections often end in a hung parliament – meaning that no party has enough seats to govern. You can bet on whether a party will get enough MPs elected to achieve an outright majority. If they don’t manage to achieve this, then they will have to seek out a coalition with other parties.

Constituency Betting

The UK electoral map is split up into individual constituencies and you can bet on who wins each one. By betting on your local seat, you can gamble on who becomes your own MP. It is also possible to try and anticipate regional trends and bet on any seat across the country.

Betting on Vote Share

The overall vote share is another market to target when you bet on general election outcomes. Use the pre-election polls to predict what percent of the vote each party will receive on election night. Perhaps you think that a party will outperform pre-election forecasts. Or maybe you reckon a party is not as popular as it seems.

UK Election Betting Bonuses

Before the election, you will almost certainly find some bookies offering election bonuses and bet boosts. Political betting is big business and firms compete for your custom by running promotions and specials around the event. Make sure to shop around to find the best offers and deals.

General Election Betting Generous Bonus Available
Get £30 in Free Bets
Full T&Cs Apply! Open Account Offer. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration Required

If you are a new customer with any of our top general election betting sites, you can use the sign-up bonus for your UK election betting. Using a bonus will give you extra value when you bet on the outcome of the election.

UK Election Betting Tips

Before you bet on the election, read our advice to make smarter betting choices. You may have your own opinion on who is the best party to govern the country, but in political betting you should put your personal views aside. Only by predicting the voting intentions of the British public will you be able to be a successful election bettor.

The election is the most important political event of the year, so there is a lot of information to work with and consider when you bet. The key to smart general election betting is deciding whose opinion matters and if you trust the opinion polls to be accurate.

The Format and Rules of the UK General Election

The general election takes place every five years but sometimes the prime minister can call an election earlier. At election time, every seat in the Houses of Parliament is up for grabs as the whole country goes the polls. Candidates compete to represent each local constituency around the UK.

Whoever gets the most electoral seats is invited to form a government. If a party doesn’t have enough seats to govern alone then it will seek partners to form a coalition. When it is clear who is victorious, the new prime minister is sworn into office and a fresh session of parliament begins at Westminster.

Conclusions

The UK general election is a fantastic event to gamble on. When election fever grips the country, you can put your political opinions to the test by punting on the outcome of the vote.

Political betting is an exciting way to mix politics and gambling. Make sure you visit our novelty betting section to see other types of non-sporting wagering available. You can get involved in US Presidential election betting or have a punt on who will be the next UK prime minister.

FAQ

What are the best UK general election betting sites?

We’ve identified our top five UK general election betting sites for you to use. These sites are: #1 bet365, #2 William Hill, #3 BetVictor, #4 Betfred, #5 Smarkets . We believe they have the ideal mix of great generous bonuses and the widest variety of markets. We hope you’ll find one that fits your needs when you bet on the vote.

Can you bet on the UK general election?

Yes, general election betting is popular form of political gambling. Take a look at our dedicated section to see some of the types of UK general election betting available. You can bet on the election several years in advance or just before the results come in. You can even bet on when the election itself will take place.

What are the odds on the winner of UK general election?

Currently Labour are heavy favourites. Have a glance at the latest UK general election odds and see the updated odds has they happen.

Are there any bonuses for betting on the UK General Election?

Sometimes bookmakers offer specific election related bonuses in the direct run up to the event, but it is rare. Other than that, you can use any of the sign up bonuses that are available for new customers with our selected bookmakers.