Sports Betting with William Hill Reviewed in Full

William Hill Welcome Bonus & Offers

William Hill offers an excellent welcome bonus for new customers. We’ll take you through the details of the bonus below, as well as a step-by-step guide on how to claim it. Carry on reading to see if this bonus works for you.

Bet £10 Get £30 in Free Bets – The Bonus Explained

We think this bonus offer compares well to other welcome bonuses offered in the industry. With a generous quadrupling of their first £10 deposit, newcomers to the platform can enjoy a boost to their early sports betting budget. Such a low cost of entry provides excellent value to new customers on the William Hill platform.

As always, we recommend that you review the terms and conditions of any promotional offer to make sure you don’t get caught out by any clauses. Pay attention to the odds requirements (in this case, 1/2 or greater) and make sure you’re prepared to stake the minimum amount of £10.

How to Get the Welcome Bonus

As with any other online business, William Hill wants to make your registration and onboarding as smooth as possible. If you’re wondering how to get started with their platform and claiming this bonus, just follow our step-by-step guide we’ve prepared below:

The William Hill Portfolio

At a glance, the sports and bet selection offerings are rich and varied. There are around 30 sports markets to choose from, along with extra markets such as virtual sports, finance and politics. William Hill specialises particularly in horse racing, so UK punters keen on the nags will find all they are looking for in terms of horse racing markets and bets.

Pros and Cons of William Hill

We found William Hill to offer a wide range of betting markets and competitive odds, giving an all-round great betting experience. However, challenges can include navigating complex interfaces and potentially slower customer support response times, which may impact user satisfaction. Here’s a short summary of the points we’ve covered elsewhere in this review article:

Pros

• Established operator with a legendary reputation.
• Excellent live betting and streaming.
• Generous and fair welcome bonus for newcomers.

Cons

• User interface still has room for improvement.
• Could do with wider customer support options.

Sports Markets and Betting Types

Football is a hugely popular market in the UK and William Hill are no slouch in this area. There are over 120 leagues provided from around the world, while domestic coverage goes down to regional divisions and youth leagues. The navigation for the football section is made easy through a nice design, as the user can search via in-play, highlights, daily fixtures, all competitions, A-Z team listings and specials.

The bookie is one of the best sites to bet on horses online with, with a market selection that rivals any other operator. There’s comprehensive all-round market coverage here and you’ll almost certainly find what you’re looking for, though the total number of markets is slightly less than some operators.

The number of betting options is impressive, though the bookie is inconsistent in this area. For example, there are generally fewer betting options for tennis matches, whether major or minor fixtures. On the whole though, the betting options are extremely large.

Those wishing to bet on football for example are well served here: even lesser fixtures will have loads of betting options. Premier League games have around 250 betting options, which is the strongest showing among some of the best gambling sites in the UK. The bookie achieves this by offering all kinds of variations and customisations of betting types.

In-play Betting & Live Streaming

As I touched on above, there’s excellent in-play coverage of the major betting markets. In-play betting is a huge feature of all online bookies. Ultimately, there are a good number of live-streams that can be streamed and the in-play arena is particularly strong here.

Once you’ve clicked on the sports market of your choice, any in-play markets are shown if available, followed by upcoming highlights and the complete list of leagues and tournaments. This layout effectively displays all relevant information and you’ll be aware of in-play fixtures and any offers available for the sport, but I would like to see the leagues list higher on the page.

All the current in-play fixtures are arranged by sport and displayed on the main page, where they can be viewed by scrolling down. Or you can select the sport market of choice from a drop down menu at the top to just display the events from this particular market.

William Hill Betting App

The William Hill app successfully mirrors the website’s extensive features and markets, maintaining a user-friendly design with its classic color scheme for easy navigation. The homepage grants quick access to all necessary sections, from sports highlights to live betting. Despite the wealth of information, the app’s design ensures that users can easily find and manage their bets.

Multiple Betting Options

System and multiple betting fans will find all their wishes granted here. William Hill sees itself as a bit of a horse racing specialist and the system betting options available for horses and greyhounds really backs up this claim. All possible variations of forecasts and tri-casts are available, such as straight forecast doubles, reversed forecasts, trebles and combination tri-casts.

Accumulators go up to a maximum of 25 selections, which is especially high, while pretty much all other system betting options are available. Trixie, patent and heinz are all here, along with loads of others, including goliath and super heinz, for those that like their odds long. These options allow up to 8 individual selections to be combined in system betting, which is a decent amount.

But that’s not all. It’s possible to combine more than 8 selections in system bets, as William Hill will allow you to continue adding selections and betting as accumulators or system doubles, once 10 or more selections are chosen. This is fantastic coverage and will satisfy even the most serious system bettors.

Bet & Win Limits

Another area where the bookie is a high flyer is with the thresholds for bets and winnings. Maximum winnings are determined by the sport which is being bet on. Football, horse racing and tennis have the highest maxes, at £2,000,000, £1,000,000 and £250,000 within a 24hour period respectively.

These are among the highest levels of all our reviewed bookies. At just 3p for single bets and 1p for multiples, William Hill easily beats the competition and offers the lowest minimum stakes for both singles and multiples around. With such low minimums and high maximums, William Hill is especially accommodating for both high rollers and casual gamblers alike.

Competitive Odds Levels9

As you can see from the table below, William Hill offers competitive odds across most sports betting markets. I think it’s fair to say that the bookie sits comfortably in the middle when it comes to the quality of their odds. No markets are granted especially generous odds, but then neither are any given vastly inferior odds either.

While some bookies have a pretty big range between the highest and lowest odds within a market, that range here is pretty small, as William Hill keep things pretty tight, meaning while you know you’re not going to get the best odds here, you can rest assured that you certainly won’t be getting the worst either.

William loses points however due to having slightly lower odds where it really counts, in the most popular UK sports betting markets. Although tennis fans can find competitive odds, football and horse racing fans are perhaps better off looking elsewhere to get the maximum value from bets on these sports.

Though the odds for these sports are by no means low, it’s not hard to find higher elsewhere on the market. Football fans can instead find the best football odds at BetVictor.

Accepted Payment Methods at William Hill

William Hill excels in payment options for its users, offering not only a wide variety but also efficient processing times and favorable payment limits. Major debit cards like MasterCard, Visa, and Maestro are accepted, alongside e-Wallets such as PayPal, Skrill, and Neteller, ensuring comprehensive coverage across all payment types.

One unique feature William Hill offers is the Cash Direct system, allowing users to purchase a voucher in any William Hill retail location and then use the voucher code online, making funds available in the account instantly. This adds an extra layer of convenience for managing funds.

How is the Online Platform? 9

So, we’ve looked at some of its features, but how does the online platform look and feel? Like most things with William Hill, the platform is done well and is effective, but it’s nothing out of the ordinary. The blue and white colour scheme is classic and despite the mass of information on the front page and the fact that the platform only utilises the centre of the screen, things don’t appear too condensed.

The platform makes good use of symbols for its features such as cash out, touchline stats and live-stream. This means that you’ll always know whether a selection is valid with these features. The touchline stats feature gives helpful info and previous results relevant to selections, which is a nice feature and can help when making those tricky decisions.

In line with this, everything is laid out logically, clearly and how you’d expect, so navigating between areas is a breeze. The front page has quick links to the upcoming schedule, live-streaming and all the sports markets available with the bookie, as well as the Vegas casino games.

The latter will take you to one of the best casino sites in the UK with slots, roulette, and other games of chance, while the in-play arena offers a tonne of betting opportunities in real time.

All the betting options available are listed in descending order, which is of course fine. However, when it comes to bets such as correct score or goal scorers, where the betting options are huge, all the different options are listed on the page. This makes things cluttered and there are definitely better ways of arranging these options.

How to Place a Bet

Like with most bookies, placing a bet is made simple thanks to the use of the bet slip and it is really a three step process. Once you’ve located your selection, it’s just a case of clicking the odds of the bet type you want to add. This will add the selection to the bet slip which will expand on the right side of the screen.

Once the selection is made, the next step is to enter the bet stake into the box next to the selection in the bet slip. When you enter a stake, you’ll be able to see the potential winnings from the bet underneath. If that’s all to your liking and you’reready to confirm, simply hit ‘place bet’. Once the selection is in-play, you can view it in this tab to keep an eye on the cash out value.

• [1] Make Your Selection(s)Select your market and then bets from the available fixtures. Simply click the odds of a bet to add them to the bet slip.

• [2] Enter in the StakeEnter the amount that you want to bet in the bet slip. Multiple betting options will appear below the selections.

• [3] Confirm your Selection(s)Once all selections have been added and the bet stake entered, you can confirm your selection(s) by hitting place bet.

Multiple betting here is just as simple. After the first selection has been made just continue adding further selections and they will be automatically added to the bet slip. When you’re done adding the selections, head to the bet slip where all the possible multiple betting options from the selections will be displayed.

Enter your stake into the box next to the bet type of your choice and hit place bet. The potential returns are also shown for multiple bets, which should be the norm, but is surprisingly missing even from some leading online bookies.

Other Important Stuff

With all the important information regarding the bookie’s platform and placing bets, it’s time to get into the other crucial issues. Licensing and regulation, good customer service and safety and security are also important and crucial parts of the user experience for you to consider.

The Background of the Business

Founded in 1934, William Hill know all there is to know about the world of sports betting. They were also the first major UK operator to go online in 1998.

The company employs over 16,000 people across 9 countries, while last year there were over 3 million players registered with the platform. The bookie also has prominent brand partnerships, sponsoring a large number of horse races, along with being the official sportsbook of the England football team since 2012.

Customer Service 7

The help section is among the more helpful of all the operators reviewed here. Should you need to ask a specific question to a customer service representative, then you can do so via live chat, phone or email, which are manned 24 hours a day, or even via the official customer service twitter handle.

The bookmaker hasn’t scored too highly when it comes to customer service and I do feel a little bad about this, since I’ve put each operator through some intensive tests when reviewing customer services and the representatives at the live chat desk here were usually helpful and polite. However, the waiting times here are amongst the longest I’ve ever experienced, even at what would seem like off peak hours.

There is a large customer base, but I don’t think that is enough to justify the waits, since other operators have more customers but much shorter waits for a response from the customer service team. I also experienced a few occasions where the agent was not at all helpful and did not appear to have any desire to be helpful, which is of course not good.